User:Mikael Sundell/sandbox

Rapid Images (Ri) is a Swedish technology company that provides software and services for using digital twins to digitalize product development, marketing, and e-commerce. Mikael Sundell founded Ri in May 2005. The company is headquartered in Gothenburg, with additional offices in Stockholm and Åmål, Sweden and has 80 employees.

History
Rapid Images initially focused on optimizing product development and marketing in the automotive and transport industries through the use of CGI (Computer-generated imagery). The company made the transition from a traditional CGI provider to a technology provider by focusing more on converting and processing large scale datasets to produce imagery for real-time configurators and e-commerce sites.

Rapid Images today
Continuing its transition from a consulting house to a technology company, Rapid Images today works with its own software proprietary software platform called oneCX and has expanded outside its traditional customer base. The company now helps Swedish companies in various industries ranging from furniture to fashion using digital twins to digitalize their business.

In 2015, the Swedish Venture Capital Arctos Equity Partner invested in Rapid Images. The focus of the investment was to provide the resources for continued growth and expansion outside Sweden. In February 2018, Anders Claesson Spetz was appointed the new CEO of the company. The founder and previous CEO, Mikael Sundell took a new role in the company focusing on business development and marketing.