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History
Loux Marlafekas counts 60 years in the market of soft drinks. It all started in 1950 when Panagiotis Marlafekas, founder of the company, created a small industry in a relatively limited space on the street Pantokratoros in the Historical Centre of Patras city.

In the Achaean capital that time, worked another 11 similar sized companies. The only way for someone to step forward was to choose the best materials and create unique recipes, hoping the consumer of Patra will prefer it. The combination of these two factors worked and so the orange juice, lemonades and lemon soda Lux became well known to Patra’s people.

Years passed and the course of Lux was steadily increasing. However, the small unit of Pantokratoros street could no longer meet the needs of the market. This fact, in advance with the arrival of multinationals in Greece around 1967, made it necessary to relocate the company to another space. The target was for the new unit to have greater capacity and advanced technologies in response to the growing competition.

Panagiotis Marlafekas with the support of his wife Liz took the most crucial decision for the Company's history. They selection of the famed Kefalovryso, which that time had no infrastructure - no electricity but there was not even phone - for any industrial activity. But he had the subsoil of a real treasure, the famous water. The course of the company showed that he had done the right choice.

1972
The creation of a new factory on a plot of 2,500 sqm in the same area which is located until today. The factory was equipped with modern machines of that time and had also acquired a new identity (with water Kefalovrysos). The company moreover started spreading also to neighbouring prefectures of Achaia, with success.

1989
The founder, Panagiotis Marlafekas retires and turns over the company to his three sons, John Constantine and Plato.

1997
The Company changes its legal form and becomes a SA.

1997-1998
With this new corporation, the company starts development investments totalling over 3 million, enhancing its position in the market.

1999-2002
The investments completed in early 2001 and generate a turnover reached 5.6 million in 2002, including new production lines for PET and glass packaging bottles, and new modern facilities for the roofed Distribution Centre of 3,000 sqm at a privately owned area of 10,000 sqm.

2003
New high quality packaging for PET (polyethylene terephthalate) plastic bottles replace the old, ensuring longer life and preservation of the product, the bottles were redesigned using as a pattern the textured surface of the orange skin.

2004
Loux is the first company that successfully bring the Greek consumer a traditional drink in bottle, the Sour Cherry. From the very first month of its occurrence in the market, becomes the 2nd most successful refreshment of product line after the Orangeade.

2005
Loux Marlafekas, announces its partnership with the Greek Football Federation as the official soft drink of the National Football Team, and becomes the official sponsor of the European Champion Men’s National Team and the Under 21 Football National Team.

2006
The Company buys an industrial building covering a range of 3.500 square meters out of an area of 14.000 square meters in the region Palea Kouloura in Aigio, with the intention of creating production lines for new products. In addition, the «Loux» soft drinks were selected by the Hellenic Export Promotion Organisation in order to be served through the «Kerasma» initiative in Road shows and Greek restaurants all around the world for the promotion of Gourmet Greece.

2007
Loux Soft drinks are among the first Greek products and the first Greek Refreshment to get approval to their packaging to be marked «Wonderful Greece».

2008
Loux is characterized as one of the Greek Industry’s "Diamonds" in the Stat Bank table with the 100 fastest growing and healthiest companies. The summer of the same year they release the 100% natural juices without added sugar Deluxe and preservatives in four flavours. Furthermore, in November 2008, a brand new city logistics is created in Attica to help the increasing needs for reduction in terms of cost and products delivery time.

2009
The business activities of the brothers Marlafekas is rewarded with the 1st Entrepreneurship Award 'DEVELOPMENT & INNOVATION KOYROS 2009 "by the Entrepreneurship Club.

2010
Loux wins the Effie Awards Prize for its advertising campaign in the category "David vs Goliath".

2011
Loux Company is part of the "Strongest Companies in Greece" of ICAP Group, as one of the most financially strongest companies in Greece.

Loux at present
Today Loux is the largest Greek company in the field of soft drinks and juices, while holding the 3rd position in the market, after the two well-known multinational companies.

Currently Loux has three state-owned units, ranging to a total area of 33,000 sqm, of which 7,800 sqm is covered area. The first is located in the region of Kefalovrysso where the manufacturing of the products takes place, the second is the distribution centre located in Saravali and the 3rd unit is in Egion for the integrated producer of PET packaging.

The group currently employs 90 direct and indirect employees, of which 70 are in the region of Achaia and the remaining 20 in Athens and Thessaloniki.

The network’s growth is supported by more than 300 delegates, providing them all the necessary equipment such as refrigerators, shelves and promotional material covering geographically the whole country. Exports are made in Germany, Canada, USA, Italy and Cyprus and has recently entered the market in China and England. The company produces a wide variety of soft drinks a glass of 250 ml, 330 ml PET, 500 ml PET, 1500 ml PET, and flavours Orange, Lemonade, Sour, Loyx Mix (mixture of three citrus Orange-Lemon - Mandarin), soda, traditional Gazoza, and Loux Cola Tonic. It has three brands Loux, Loux Mix and Loux Cola. Loux Cola is the first based cola came out in Greece.

Finally, natural juices were also produced during the summer of 2008. The new varieties are available in 4 flavours: orange, peach, apple-orange-carrot, contained of vitamins B, C and E.