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Nanodots(trademarked) is a line of magnetic constructor toys manufactured by Nano Magnetics Ltd, a privately held company in Wilmington, Delaware. Nanodots consist of the world’s most powerful magnet, Neodymium. They are currently manufactured in four colors: Gold, Silver, Black and Original. The company’s flagship product, Nanodots, gained popularity at mass retail around the world for a wide range of uses, including magnified nano-technology modeling, gaming, education, and as jewelry.

Nano Magnetics is also the Guinness World Record holder of the largest magnet sculpture as presented in Hollywood California on January 14, 2011 in the GBK celebrity gift suite  in honor of the Golden Globes. The completed structure consisted of 550,000 individual Nanodots, and weighed over 600 Lbs. The structure was also featured at the New York Toy Fair 2011.

Today, the Nanodots brand is recognized around the world for superior quality, product knowledge and the educational value of the product.

Background
Starting December 2009, Nano Magnetics has introduced the Nanodots Magnetic Constructors product in the United States and Canada. In 2010, Nanodots were launched in select European countries. In early 2011, they were introduced in Brazil and Russia.

Round magnets are nothing new. In fact, they have been around since the ancient Greeks discovered magnetite. Despite the amazing magnetic discoveries that took place during the Golden Age of Magnetism (the 1800s), nobody thought to use magnets as the tactile Nanodots product available today.

In 2008, Hungarian mathematician Janos Szaki posted the first online video of his magnetic dot discoveries. With a background in mathematics and geometry, Szaki considered groups of magnetic dots as their corresponding shapes. While certainly not the first to evaluate shapes by their points, Szaki further applied the concept to forming 3-dimensional geometric structures and pioneered the online magnetic dot craze.

After dozens of iterations, the first Nanodots prototype was produced in December 2008. The developers, however, still weren’t completely satisfied. Silver, gold and black editions were developed and the surface formulas were re-engineered for improved impact resistance and color lasting.

Early in 2009 the first Nanodots were released to testers. Following positive feedback, the Nano Magnetics Research Labs were formally founded to advance further research into innovative magnetic products.

Materials
Neodymium is an essential rare earth mineral used in the production of the world’s most powerful NdFeB magnets, which are used as primary components and parts for a wide array of industries ranging from electric motors and windmills, to electronic devices and cellphones.

In Popular Culture
Nanodots popularity is demonstrated by its usage in many forms of cultural works, including education, television, and the art.

Nanodots can be seen on the set of [|Two and a Half Men] and in the comic store of [|Big Bang Theory].

Best known for their geeky glasses and laboratory coat attire, the Nano Magnetics team have travelled around the world on promotional tours; showcasing at the New York Toy Fair, Germany Toy Fair and UK Toy Fair, Toronto Toy Fair. The Nano Magnetics team have also showcased at special events, including the Oscars 2011, Golden Globes 2011 and the MTV Movie Awards.

Nanodots were named the top gift in Time Magazine's Holiday Shopping Guide 2010. Lev Grossman of Time called them “ridiculously magnetic” - “once you pick them up it's very hard to put them down.”

Cnet has also called them “A lego for the 21st century."

http://www.guinnessworldrecords.com/records-8000/largest-magnet-sculpture/ http://gizmodo.com/5735999/jennifer-love-hewitt-meets-the-worlds-largest-magnetic-sculpture http://www.time.com/time/specials/packages/article/0,28804,2032589_2032582_2032727,00.html