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Lisa Pircher-Reid is an author, podcaster, and transformational coach in the areas of personal development and emotional intelligence. With a background in Information Science, FinTech, Data and AI, she moved into the entrepreneurial world with the goal of creating societal change by empowering personal transformation.

Lisa is the host of the 'Know More Do Better' podcast and the author of a series of books titled 'Healthier', containing such titles as 'How to Make it Happen: Creating Lifelong Growth, Success, and Wellbeing' and 'Beyond Reactions: Nurturing an Emotionally Intelligent, Limitless Generation through Conscious Parenting.' Her work emphasizes the practical application of knowledge to overcome life's challenges while acknowledging that normalized behaviors are not necessarily the healthiest ones.

In addition to her writings and speaking, Lisa developed 'CopyTweaker,' an innovative online platform that offers advanced tools such as A-Z testing for crafting effective online marketing content. This was to support her own entrepreneurial adventures into the world of coaching programs and online courses, such as 'Redefine Yourself: How to Identify and Rewrite Your Base Programming,' that help individuals shift their mindsets and unlock their full potential. After realizing the value of what they were creating for themselves, her and her husband co-founded CopyTweaker.com to ensure it was accessible for other entrepreneurs to enter the online market.

Lisa’s unique blend of AI expertise and a deep curiosity of human behavior make her a compelling and compassionate guide for anyone looking to enhance their life. She resides with her two young children and husband, applying her principles of conscious parenting to nurture their growth.

Biography
Lisa Pircher-Reid is known for her innovative work in personal growth and health. Her early career in FinTech and as an AI thought leader sharpened her analytical skills and deepened her understanding of AI and data processing.

She now hosts the 'Know More Do Better' podcast and is in the process of authoring the 'Healthier' book series. Her work focuses on various areas of health and personal growth, using her deep knowledge to foster meaningful change.

'Know More Do Better' Podcast
The 'Know More Do Better' podcast serves as a platform where Lisa shares insights on health and personal growth, covering 14 areas of health and wellbeing she has discovered in her quest for creating a healthier future for her children.

Healthier Book Series
Lisa Pircher-Reid is the author of the 'Healthier' book series. The series focuses on various aspects of health and personal growth, aligning with the themes explored in her podcast.

CopyTweaker
CopyTweaker is an innovative digital platform she founded with her husband Michael Reid, designed to assist entrepreneurs and marketers in crafting compelling marketing content. This platform stands out by offering A-Z copy variations testing, beyond traditional A/B testing, enabling users to explore a wide range of copywriting strategies to optimize their marketing efforts effectively. 'CopyTweaker' reflects Lisa and Mike's commitment to applying cutting-edge technology and psychological insights to improve communication and business outcomes.

Collaboration with The Processing Mind
Lisa Pircher-Reid collaborates with The Processing Mind, an electronic ChillHop musical project by Michael Reid, designed to guide listeners on a journey of self-discovery, echoing the themes explored in Lisa's podcast and book series.