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Crisis Fashion is artistic name for what happens for Fashion during economic crisis.

There has been always hard times with economic difficulties for variety of countries in five continents and if not in all cases, but related to many of those cases, difficulties have had impacts on the life of people both inside and outside these countries. The housing bubble and the recession in the United States just started to show some relief when the pessimistic news about debt crises in European Union came along and broadcasted everywhere; there is bankruptcy news from different industries in number of members on European Union that make the whole situation critical for the whole EU. Besides different naming of these difficulties such as hard-time, down-time, slowdown, recession, financial crisis and lastly depression, all these conditions bring almost the same impacts to the life of consumers. Although consumers can be categorized in different groups in regards to their depth on influence by the changes in economy, they are still in the same society so they may feel the same impacts in far different ways; for some it’s just the period of uncertainty for others it brings unemployment and weakens their purchase power. They choose to stay passive and become depressed or deal with the hard time and make changes to bring their welfare memories back.

As nowadays fashion exists in the daily life of people, there have been relations between fashion and recession. Although fashion industry is not yet involved in this down turn, some firms are out of market and some are dealing with changes to distance their future from the competitors that went out of market. It is not only in the concern of the industries; the government and the people are looking forward to bring the economy out of down turn. In contrary to pessimistic news, by reviewing other industries and going through historical information and economic statistics about crises, optimistic view point shows up: the hope that innovation and creativeness pops up during such a hard period can make any hardship a ladder of development into a brighter future.

In response to the limitations of doing a research in current time and as a solution when current studies cannot help to investigate an issue; we can trace it back in the history. In other words, the lack of previous researches on the fashion in the time of economic crises made analysis of the past seems both rational and useful. In this way we can use one of previous crises and try to find and analyze fashion materials on that period to prepare the background for any further studies. The best example of crisis is the Great Depression of 1930s, as it was global and lasted for almost some years which make it easier to go through and follow its impacts on people and their life. There are some women studies on this period which is closer to fashion studies, in this view ‘Make do or do without’ is one of theories that shows the new role of women in the time of crisis to support their family life and prepare their needs for garment.