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=Arielle Charnas (SomethingNavy)= Arielle Charnas

Arielle Noa Charnas (nee Nachmani) is a fashion blogger and clothing designer based in New York City. Charnas launched her blog in 2009, titled SomethingNavy, and in 2018 she launched her own clothing line by the same name. With over 1 million Instagram followers, she is one of the most popular fashion bloggers and has been labelled a top influencer in the fashion industry.

Early Life and Career
Early Life

Born on June 13th in 1987 to Oded and Carrie Nachmani, Arielle grew up as the middle child in Long Island, moving to Manhattan after college. Her older sister Danielle is a well-known fashion stylist, while her younger sister Michaela is a micro-beauty influencer.

Career

At the age of 22, Charnas began working for Theory, a highly-recognized and upscale clothing brand in the Meatpacking District of New York City. While working six days a week, Charnas would blog in her free time and have her older sister Danielle take her photos.

After working at Theory for eight months, the now blogger was approached by a lady named Karen Robonivitch who had been following Charnas’ fashion blog.

The SomethingNavy Blog was launched for what Charnas calls “the wrong reasons”. Trying to impress her then boyfriend, Charnas created her blog in 2009 as a way to showcase her personal style choices and lifestyle. The blog, which started off as a personal project, has since become a place that provides readers with inspiring, engaging and relatable content. With their weekly newsletters and blog posts, Charnas and her team write about fashion trends, personal stories, guides to various cities and trend pieces. The evolution of the SomethingNavy Blog has much to do with Arielle’s success, as well as the emerging of her brand and company.

Personal Life
In 2012, Charnas met her soon to be husband Brandon, a realtor and property developer, on a family trip to Cabo San Lucas. In 2014 the couple had a traditional Jewish wedding in South Beach, Miam i, and welcomed their eldest daughter Ruby in 2016, followed by daughter Esme Rae in 2018.

Together the couple has invested in new start-ups, as Brandon is a real-estate developer in New York City. Together they have worked on projects with brands such as Naked Cashmere, Bou Soups, Bandier, Briego Hair and Dr. Barbra Strum Skincare.

The Charnas' are known for their charming relationship as well as their joint business ventures which have made headlines in various new sources such as WWD, Forbes Refinery29, and Vogue.

Charnas has been seen socializing with other popular fashion influencers such as Lindsi Watts, Pamela Tick, Hannah Bronfman and Danielle Bernstein who are all  also Manhattan natives.

SomethingNavy
SomethingNavy x Treasure and Bond

In September 2017, Charnas announced via her Instagram that she was creating a clothing collaboration with Treasure & Bond, a brand sold at Nordstrom across America. The clothing line was released as an online exclusive, and surpassed 1 million dollars in sales on the first day. The collection consisted of faux leather skirts, blouses, shoes, and cardigans - what fashion critics called trendy and chic staple clothing items.

SomethingNavy The Brand (Nordstrom Exclusive)

In early 2018, Charnas announced her exclusive partnership with Nordstrom for her first official clothing line. This line, named SomethingNavy after her blog and personal brand, is currently sold in Nordstrom locations across the United States and Canada. Charnas has released multiple collections since the establishment of her clothing line, and it has been cited as "the most successful launches for any brand" by Pete Nordstrom, the department stores Co-President.

Charnas has employed five young females to help her run her brand and company. Tara Foley, Nikki Weisman, Jane Kim, Anna Chudnovsky and Dana Ariel all fulfill various roles at the SomethingNavy Headquarters. Foley holds the title of Brand Director, Weisman is the Brand Manger, Chudnovsky is the Social Media Coordinator and Ariel is in charge of Brand Partnerships and marketing. In the fall of 2018, Jane Kim who helped with brand partnerships parted ways with the SomethingNavy Brand to pursue avenues, however she is still very much a part of the SomethingNavy family. Arielle announced via her Instagram account that she would be launching her brand with the help of Nordstrom, making it a Nordstrom exclusive clothing line. In 2018 the brand created its first collection and has been releasing new clothing ever since.

Awards and Honors
Notable Awards and Mentions

Charnas has been nominated for many awards such as the Revolve Influencer Award and A Shorty Award. While the winners have yet to be announced, Charnas was nominated alongside many other mega fashion influencers such as Danielle Bernstein and Rocky Barnes.