User:Milkteanwhitepearls/sandbox

The term "glocalization" was first adopted by TNMCs to sustain their dominant superior. Glocalization relates to media, especially describing the changes of the US media from cultural imperialism to glocalization. Glocalization can be operated when the media starts to adopt and adjust their content to suit with the culture of that area which will help local people fee that their culture is respected and valued.

An example for glocalization is how MTV enters into Asian market. MTV is an American music channel for teenagers and has reached more than 162 countries.When MTV started to enter into Asian market, it delivered exactly the same content and programmes that they used for Western audiences to Asian audiences. Therefore, MTV did not receive support from Asian audiences because it did not fit with the lifestyle of Asian. Understand those circumstances, MTV began to change its strategies, they put more local content such as the local music and they also have local speakers so that everyone can understand it. Besides, they will edit some content that do not suitable for the Asian culture, religion as we all know that culture values are extremely important to Asian people.  Other topic relate to political economy of communication frameworks:

Globalization: increasing the communication and interaction between countries to develop in every aspect. Especially in communication category, globalization helps the trading flow and the economic grow effectively. For instance, the Korean idol group SuperM had their first debut in the US in 2019, the group's popularity began to spread and attract many supporters. Therefore, SuperM's fans start to buy their album, goods and results in the trading flow runs smoothly

Regulation: can be understood as policies, laws which are offered by the government to control every activity, especially in the market and trading flow. The most important thing is the activities of private industries and citizens will be interfered by government regulation heavily. Regulation helps to maintain the social order as without it, people who have more power will be the one control the society. However, with the overwhelmed involvement of the state, regulation might cause difficulties for private companies to run smoothly sometimes.

Propaganda: systematic thoughts, using information to influence audiences with the desire is to change their behaviors. The propaganda model can be made by anyone who wants to advocate their thoughts. Different from the concept Ideology which operates unconsciously, propaganda is operated intentionally. The term propaganda model relates to news media, includes 5 filters which suggests how the news is "filtered" and edited into a content that suit with the demand and interests of those people who have more power and wealth, especially corporations and the government.


 * Size, ownership of the medium
 * Medium's funding sources
 * Sourcing
 * Flak
 * Anti-communism ideology