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Mark R. Urdahl born May 14, 1960, is the CEO of Replicus Research and founder and former CEO of Virtual Instruments.

Personal life
Born at MacDill Air Force Base in Tampa, Florida; grew up in San Jose CA; received his BA in Business Economics from UC Santa Barbara. Urdahl and his family currently reside in Scotts Valley, California.

Professional life
From 1995 – 2000, Urdahl served as Chairman and CEO of Applied Science Fiction (ASF), a digital imaging spinout from the IBM Corporation, which was acquired by the Eastman Kodak Company. Urdahl's spinout of ASF was preceded by a career at IBM which started in 1983, where he held management positions in sales/marketing, technology development, and corporate development, leading the first institutional investment in Ancor Communications, a developer of Fibre Channel switches that was acquired by Qlogic in May 2000. Urdahl also led IBM initiatives to create the Fibre Channel Storage Area Network (SAN).

Beginning in 2008, Urdahl served as the founding CEO of Virtual Instruments, which monitors storage networks and virtualized IT infrastructure, where he was responsible for company strategy and operations from 2008-2010 before recruiting current CEO and board member John W. Thompson. In addition to his current role as CEO of start-up vendor Replicus, Urdahl serves as Managing Partner of White Dove Partners, an investment and advisory firm, and is on the advisory board of Signal Lake Investments.