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= Off-White = Off-White is an Italian luxury brand that was famous from collaborating with other premium brands such as Nike, Converse, IKEA, Jimmy Choo, Evian, etc. The Branded was founded at Milan in 2012 by Virgil Abloh, an American fashion designer.

Nowadays, Off-White has been known arpund the world and was one of the most luxuriest brand in the modren fashion.

History
Virgil Abloh established the business in Milan, Italy, as "PYREX VISION" in 2012. The company was eventually abandoned after he ran into trouble for utilizing and reselling Ralph Lauren's flannels at exorbitant prices while branding them with his own name. After the criticism, In 2013, Abloh changed the company's name to Off-White, which he defined to the fashion industry as "the grey space between black and white as the color Off-White". However, the artist's use of Off-White has an impact that goes beyond just defining what is popular in the streets and elsewhere. To be more specific, he is developing a type of avant-garde and cult clothing that fuses high fashion with streetwear culture, sort of finding a middle ground between the two extremes. It has shown collections during the Paris Fashion Week, and it is available in Hong Kong, Tokyo, Milan, London, the United Kingdom, and New York retail establishments.

José Neves, the owner of Farfetch, paid US$675 million in August 2019 to acquire New Guards Group, the parent company of Off-White.

In July 2021, LVMH Mot Hennessy Louis Vuitton announced that it will acquire a 60% ownership in Off-White, with the company's creator Virgil Abloh keeping the remaining 40%. At the time, Abloh was Louis Vuitton's creative director for menswear.

Abloh passed away from cardiac angiosarcoma on November 28, 2021. He has the age of 41, The diagnosis was kept a secret.

Styles
Their visuals and execution, as well as the impression they create, that have propelled the hybrid brand to the top of the streetwear market right now. The designs generally remind people of Abloh. The brand is associated with the zebra pattern—more especially, the diagonals spray pattern—and the name "WHITE." But when it comes to famous pieces, the 200-meter-long yellow and black Industrial Buckle Belt is equally as edgy and legendary. Once, its expanded length caused so much confusion that OFF-WHITE had to create a video tutorial on how to wear it.

Basic concept of the brand
Abloh began putting everything in "quotes" in recent years. He labeled shoelaces "SHOELACES," the bag he created in partnership with household goods giant IKEA "SCULPTURE," and even his website "WEBSITE." This is because, in Abloh's opinion, anything enclosed in a quote mark is still ambiguous, leaving opportunity for more inquiry. Giving individuals the freedom to express their own creativity is very much in keeping with the brand's philosophy.

Off-White's industry belt
The industrial belt is now an essential component of the ever-evolving street fashion scene. Other musicians began to imitate the belt in the industry look once it became extremely famous. The Industrial Belt Trend began in this manner. The belts are now fastened around the hips in addition to being utilized on container ships and cargo aircraft. a unique method to repurpose old belts and give them a whole new use. It can also be worn like a normal belt although it's very long, it can also become a waist belt. Strap of a bag with a belt is also common i use of this design. That had been said, this design can be use in various ways. This design is also unisex, many influencers both men and women also use this design especially the japanese fashion for trendy streetwear brands.

Off-White on the feet
With the debut of the concept shop in New York in 2017, Virgil Abloh achieved a significant milestone. By working with well-known companies and musicians, he came to the realization that it wasn't an issue for him to turn the world of all sneaker aficionados upside down. The "The Ten" concept was launched by Abloh's Off-White with Nike, an American sportswear company. 10 of the brand's most well-liked shoes underwent reinterpretation and reinvention, creating an utter frenzy. Collectors and fans are spending extraordinary amounts to add limited edition pieces to their brand collections.

Virgil Abloh identifies as a fan of sneakers. He is mostly inspired by sports, particularly basketball. The "Off-Court," like the most of Off-White, which is unisex and suited for both men and women. The model has the distinctive orange cable tie and is constructed of structured leather. The shoes easily accomplish the classic high fashion meets urban style whether paired with a suit or maxi dress. The intriguing color combination in particular makes the fusion of sophisticated and casual quite cool.

Off-White hoodies
Off-White hoodies's is embellished with arrows and gradient stripes, two of the brand's signature designs. This one is made of brushed mohair and knit in a very large form; it's warm, snug, and firmly structured, making it ideal for the fashion-conscious man! This Off-White sweater has been incredibly popular since the brand's inception, but other sweater designs by the company are also highly well-liked and attract buyers from all over the world!

Collaboration
Virgil Abloh, contributed his avant-garde, urban aesthetic to several collections. The creator of Off-White also served as the head of menswear for Louis Vuitton and was a DJ, architect, and artist. There are various companies that Off-White has been collaborate, that helped him become a major player in the every industry. The companies including Mercedes-Benz, Nigo, Jacob & co., Braun, Nike, IKEA, Herton Preston, Levi's, Moncler, Asap Rocky, Jimmy Choo, Kith, Takashi Murakami, Byredo, Timberland, Champion, Sunglass Hut, Evian, Rimowa, Moët & Chandon, Boys Noize, Le Bon Marché, the ballet, Composer’s Holiday, and much more.

Now, Off-White's gain its popularity from collaborating with other artist or brands and became one of the luxurious brands in the world.

Future of the brand
Since the death of Virgil Abloh in 2021, both Louis Vuitton and Off-White must now make plans for the future without one of their most significant personalities. Off-White appears to have the same outlook as Vuitton, which has stated that it is not in a rush to reveal the identity of its new artistic director. The various hints and concepts that the design has left behind have inspired Davide De Giglio and Andrea Grill to continue Abloh's vision through a joint endeavor, they said in an interview with BoF. Grilli said, "The connection with Virgil was primarily over WhatsApp." We have several ideas that came from him personally. This is the foundation upon which we will construct our legacy.

In opposition to Prada and Louis Vuitton, who previously streamed their live events in the traditional single camera format, the brand will allow consumers to watch the presentation by selecting a variety of various viewpoints, enabling them to actively engage. An effort on the part of the platform to bring companies closer to the TikTok community, but also a decision made in line with the brand's own push for self-renewal. According to a company representative, "TikTok is a platform unlike any other, and a secure space for free expression, anchored communities, and the limitless exchange of ideas, creativity, and information."