User:Mireiamtz/sandbox

'*/Templates'

Important note

This is part of an educational exercise that attempts to show university students the utility of infoboxes (and other templates) so they can understand and learn advanced ways of contributing to Wikipedia. We are particularly interested in the understanding of the Wikidata and DBpedia projects (including DBpedia mappings, as Basque DBpedia is hosted in our university  ).

List of candidate papers · Graham, J. L. (1985). Cross-cultural marketing negotiations: A laboratory experiment. Marketing Science, 4(2), 130-146.

· Munson, J. M., & McIntyre, S. H. (1979). Developing practical procedures for the measurement of personal values in cross-cultural marketing. Journal of Marketing Research, 16(1), 48-52.

Citations and Editing
 * The strong competition on the world market determines

companies to search new marketing solutions for a successful development. In the context of an ever increasing diversity and globalisation, this article presents a new kind of marketing strategy, addressing the specific case of the multicultural markets, in order to identify and clearly define new market needs. While it is obvious that these market demands are affected by the power of the traditions and national values, the use of cross-cultural marketing opens new opportunities for companies to meet these demands, and thus to increase profit POPOVICI, Simona. "WHAT DO WE KNOW ABOUT CROSS-CULTURAL MARKETING?" (PDF). http://webbut.unitbv.ro/BU2012/Series%20VII/OLD%20Folder/BULETIN%20VII/10%20popovici%20BUT%202011%202.pdf. e Transilvania University of Braşov. External link in |website= (help)

Citation on this text: Wikipedia contributors. (2019, May 26). Multicultural marketing. In Wikipedia, The Free Encyclopedia. Retrieved 16:08, May 26, 2019, from https://en.wikipedia.org/w/index.php?title=Multicultural_marketing&oldid=898892675


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