User:Mirelaj5/sandbox

=Gender Advertisements= Gender Advertisements is a book written by Ervin Goffman during the 1970's. It suggest the distinct pattern is found in gender representation in advertising, which has been categorized into several theories including Relative Size, Feminine Touch, Family, Function Ranking, Licensed Withdrawal, and the Ritualization of Subordination. It presents a "groundbreaking analysis of advertising to the contemporary commercial of advertising to the contemporary commercial landscape, showing how American popular culture reflects and in turns shapes, normative ideas about masculinity and femininity."

Relative Size
Social situation is expressed though relative size, especially height.

Feminine Touch
When the female is barely touching the object.

Family
Mothers and daughters are pictured together depicted youth, while fathers and sons are bonded together illustrated manhood. The father is also captured in a distance to portray his over protectiveness.

Function Ranking
When men take on the executive role.

Licensed Withdrawal
When women are covering their facial features which displays their unawareness in social situations.

Ritualization of Subordination
When women are shown laying down which portrays them as subordinate and vulnerable to men who are standing up, illustrates them as strong and dominate.