User:Mishra abhimanyu

Abhimanyu is a founding partner of VCPL.Bold text He has extensive experience in branding and marketing Brands he has worked on include Nescafe, Milkmaid ,Maggi Sony ,General Motors , Microsoft Dettol, Harpic ,Rotomac ,Parker , Nike Dabur ,.Dainik Jagran , Prabhat Khabar ,He has significant experience in different markets around the world including East Africa , UAE , Bangladesh , Pakistan Sri Lanka , India and South Asia and the UK He has been involved brand launches which include , Lizol , Nike,Dettol shaving cream and Dettol hand wash ,Opel Astra , Bacardi ,City Plus ,Campus Shoes, He frequently speaks at conferences/workshops/buisness schools on the applications of branding to various industries and different business models. He was most recently involved in a multi edition launch of a national daily. Prior to his founding this consultancy he was the Creative Director for Reckitt Benkiser brands at McCann Erickson. He has held key positions at Everest Brand Solutions and Anthem TBWA. He has worked on strategic direction for half a dozen FMCG brands in East Africa with spectacular success. He started his career at a Mudra company where he had baptism by fire under one of India’s most celebrated communication professionals Sandeep Goyal currently chairman of Dentsu Marcom. Abhi graduated from Universities of Pune and Delhi where he read Management, Economics, International Organizations and Film .He is the university gold medalist of his post graduate batch in Pune University. He holds a pre-doctoral thesis from the university of Delhi on International Terrorism .He has also taught graduate students on United Nations, strategy and research at the University of Delhi. Specializes in:

360 degree Branding, TV Commercials (Over 125 produced) , Brand launches , Brand Strategy , Brand Identity Specialties