User:Mishraadarsh/Adarsh Mishra

Dr. Adarsh Mishra was with Viva Education as a Director Deep understanding of the corporate world helps Dr. Mishra to relate with the industry better. Afterall, the ultimate barometer of a Management students prowess is a good corporate placement, and this is where these corporate connections help. Talent, unless honed, may go waste. VIMR intends to establish industry specific desks, which will get the academia and the professionals closer.

Under the tutelage of Dr. Mishra, focus is on Academic and Management Research through publication of news releases, articles, editorials, publications etc. He provides leadership by disseminating information, providing feedback, advising, and coaching to the staff and students for the Institute’s overall development and growth. Currently Dr. Mishra holds position of Director at VIVA Institute of Management and Research. In consultation with the Management, Dr. Mishra is responsible for providing strategic direction for the MMS program. He formulates strategies that will enhance the value and reputation of the program and the institution. Together with key stakeholders, Dr. Mishra continues to shape the vision and mission of the program, and align organizational processes to strategy and mission. Through creativity, perspective and engagement with the evolving business environment, Dr. Mishra is known to exhibit innovative leadership style. He is committed to diversity and global orientation, and to infuse these into the Program. He develops comprehensive communication strategies that support the overall strategic direction of the Institute. Dr. Mishra with his commitment, knowledge and expertise is known to capitalize on turn around strategies during turbulent times which are implemented and executed successfully. Dr. Mishra actively participates in executing various strategies for brand positioning of the Institute to be among the most preferred group of education institutions.

Dr. Mishra also oversees allocation of staff to modules and programmes in liaison with academic departments. He oversees the research and development of news releases, articles, editorials, publications and other written communication. He is known to actively resolve first stage of grievances / complaints as per the process and maintain transparent communication in the education environment. He initiates disciplinary process, within scope of authority and in consultation with the Management, in compliance with Institute’s policies and standard practices and collective agreements. Dr. Mishra provides leadership by disseminating information, providing feedback, advising, and coaching to the staff and students for the Institute’s overall development and growth.

Recently on his credit he has book titled " Perception Management " which was edited and foreword was written by Shri Kumar Ketkarji and launch on book held on 16 th dec 2013 at Indian Merchant chambers of commerce in Mumbai was attended by prominent personalities such as Pro VC Mr. Naresh chandraji from Mumbai University, Shri Brijesh singh ji Add commissioner of police, Mr. Dinkar Raikar , Mr.K.U Rao , mr Girish Agarwal director of Bhaskar group ,prof Ratnakar shetty , Dr. Jagganath Rao Hegde , shri .p Dighawkar IPS from mumbai police , shri Rajiv patil  first mayor of vasai , virar and mr Mehul Thakur director of viva construction group , Mr. Dinesh Kamble from Mumbai university, Mr. Jagdish Purohit MD of TAB Cab and mr Ashutosh founder and CEO of kanalytics india , Mr. Anuj Pandey director of Himalaya publishing , Mr. Bhupesh Kumar from Avon and list list is endless , on same evening dr. mishra's website was launched by pro VC and Add commissioner of  mumbai www.dradarshmishra.com  , he presented approx 350 plus people mp 3 cd of Bhagwad Gita with recording of approx 17 hours which is along with his book is collectors item.

Dr. Mishra has a significant business exposure in senior management position in this highly dynamic and competitive environment. With his domain knowledge and competences like excellent communication skills, integrity, visionary, being a team player and with a sense of societal development, Dr. Mishra is actively involved in multiple projects for the betterment of the students, faculties in turn for the Institute and society.

Vice President, Sales and Market Development, DNA''' He was responsible for the SMD activities at national level like Mumbai,Bagalore,Pune where DNA presence was prominent.He started his career in DNA since its inception in 2005. Dr. Adarsh Mishra has been awarded PhD (doctor of philosophy) for Research work in "Analytical study of marketing strategies used in Newspaper industry with special reference to mumbai metro region" Adarsh Mishra is the first person who has done this work in newspaper industry. '''

Career Journey
Adarsh has been in this industry(News Paper) for last 17 years. his started his career with Indian Express with the circulation Department in 1994 as an executive. His hard work and learning capabilities helped him to move up in the ladder from executive to Asst. Manager. He was with Indian express till September 2000. He then moved to In September 2000.

He joined Kolkata based ABP(Anand bazaar Patrika)Group as a Circulation Manager Western region.He was looking after Business World. He was responsible for planning, organizing, directing, coordinating and controlling functions of the Circulation sales in Western Region, which consist Promotional activities Planning & implementing various trade & reader,responsible for strategic alliance and exploring co – branding opportunities with various other brands for circulation promotion & revenue generation.In his tenure his leadership qualities got notice across the industry.

Dainik Lokmat leading Marathi Newspaperof Maharashtra took him as Head of Mumbai Region. He had executed many of the successful reader development campaign which is still replicated overall Maharashtra. He made strategic alliance and co – branding opportunities with various other brands for circulation promotion & revenue generation.In his 4years tenure Lokamat stepped up as a number 2 spot in Mumbai.

Daily news & analysis – DNA newspaper was in process of launching and was looking for the potential leaders in Mumbai market. Mr. Mishra joined them as a regional manager in April 2005. Mumbai’s Leader TOI & the Leader in Delhi HT were already launched in Mumbai. It was not an easy task to create impact in Mumbai market. The Mumbai market became the battleground for these newspapers for survive and grow He had handled all the responsibilities came on his way to take DNA to next level.

Success Story
Mr. Mishra move up as a regional manager to Assistant general Manager,General Manager and become Assistant vice President in 2010,his qualities led him to become Vice President in April 2011 now he is handling responsibilities for many editions of DNA. The DNA Mumbai stands No 2 English daily in the Mumbai city. Past 6 Years this daily is challenging the leader in the Mumbai market & Its counterparts still straggling to make it place in the city the story itself narrates the strength of the powerful visionary.