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ZHEN BIJOUX is a French jewelry brand founded in 2022 in Paris by Zhen Paquereau, ZHEN BIJIOUX is specialized in premium jewelry made with natural freshwater pearls and high quality metal with gold plated. Each jewelry is designed and handcrafted in France.<1>

1, Early life and education

The founder of ZHEN BIJOUX, Zhen Paquereau, who was born in a small village in China as Zhen Xiong in 1991, Zhen means treasure in Chinese, which is the same as Zhen from "Zhen Zhu", the name of pearls in Chinese. Zhen was different and ambitious since she was a little girl, she wanted to go outside of the village and see the big world, which she did by studying in university in the east of China, then moved to Shanghai, where she lived 4 years, the international culture in Shanghai had great influence on Zhen, she made different friends from all around the world, and she worked for a French company called Atelier Fusari in fashion industry.<2> But it was not enough for her, she moved to Shenzhen and changed her career, she made her fortune after 18 months and decided to go on her new journey. In 2019, Zhen moved to Paris, France, studied Fashion management in IESEG, one of the well-known business school in France. In the same year, Zhen met her husband Richard Paquereau, they fell in love and moved together just before COVID break out in Feb, 2020, they got married in December, and had their first kid in 2021.<3>

2, Brand launching

Zhen launched her brand ZHEN BIJOUX in 2022 after longtime preparation, her first collection includes 30 products, 8 necklaces, 10 bracelets and 12 earring.

References

1.ZHEN BIJOUX. (2022). Official website. [online]. Available from: https://www.zhenbijoux.com/en [Accessed Oct 2022].

2.ZHEN BIJOUX. (2022). Instagram profile. [Instagram]. Available from: https://www.instagram.com/zhen_bijoux_paris/ [Accessed Oct 2022].

3.ZHEN BIJOUX. (2022). Facebook profile. [Facebook]. Available from: https://www.facebook.com/ZhenBijoux [Oct 2022].