User:Miss X-Factor/Cher

2011–12: Sticks and Stones
After the final of the seventh series of The X Factor, it was announced that Lloyd had been signed by Syco Music. After signing with Syco Music, Lloyd confirmed reports that recording had begun for her debut studio album with songwriter Autumn Rowe, and producers RedOne, Johnny Powers and The Runners. On 28 July 2011, Lloyd previewed five tracks from the album during a UStream session, including tracks featuring Busta Rhymes, Mike Posner, Ghetts, Mic Righteous and Dot Rotten. Her debut studio album, Sticks + Stones was released 4 November 2011, with the album debuted at number seven in Ireland. In the United Kingdom, the album entered the UK Albums Chart at number four behind new releases of Susan Boyle, Florence and the Machine and Michael Bublé. The album sold 55,668 copies in its opening week. As of September 2013, the album is certified gold by the BPI for shipments of 100,000 copies. The lead single off the album, "Swagger Jagger" debuted at number one on the UK Singles Chart with sales exceeded 200,000 copies in Britain. In the Republic of Ireland, the single charted at number two on the Irish Singles Chart. The single debuted at number seventy nine on the Mega Top 100 in the Netherlands. After a performance during the finals of So You Think You Can Dance, the song re-entered the chart at number sixty. The second single, "With Ur Love" featuring American singer Mike Posner, debuted in the UK Singles Chart at number four with first-week sales of 74,030 copies. The song sold more than the first single, "Swagger Jagger" when it debuted at number one in August 2011, selling 66,316 copies. "With Ur Love" also marks the highest-selling number-four single since Rihanna's "Only Girl (In the World)", which sold 74,248 copies in October 2010. The third single, "Want U Back" peaking at number 26 during its third week third charting week, the song rose 30 places to number 26 with sales of 9,730. Also charted in appeared in many US charts including; peaking at number 12 on the Billboard Hot 100 chart, number 9 on Billboard Pop Songs, number 5 on the Digital Songs, Hot 100 Airplay chart peaking at number 39 and number 23 on Adult Pop Songs. It also debuted at number 95 on the Canadian Hot 100 chart and has since peaked at number 11. As of February 2013, the track has sold over 2,000,000 copies in the US, and almost 3,000,000 copies worldwide. The fourth single, "Oath" featuring American rapper Becky G peaking at number 73 in the US Billboard Hot 100. In New Zealand, following the major success of "Want U Back", which reached number 3, "Oath" made a respectable impact, peaking at number 13, becoming Lloyd's third consecutive Top 20 hit in that country.

In November 2011, Lloyd announced her debut headlining UK tour, the Sticks and Stones Tour, which took place in March and April 2012. On 13 December, a music video for "Dub on the Track" featuring underground artists Mic Righteous, Dot Rotten and Ghetts, who also all appear in the accompanying video, premiered on SBTV. The song will not serve as the third single. In December 2011, two more dates were added due to popular demand for tickets. In October 2011, Lloyd signed to Logan Media Entertainment under the management of Craig Logan, John Black and Christie LaRocque. In December 2011, Lloyd signed a record deal with L.A. Reid to Epic Records in the United States; "Want U Back" was confirmed

2013–present: Sorry I'm Late
Months after the release of Sticks + Stones', Lloyd confirmed reports that recording had begun for her second studio album with new songwriters and producers suck as Beth Ditto and Tove Lo. In October 2012, Lloyd supported American band Hot Chelle Rae on the Australian leg of their Whatever World Tour. In November 2013, during an interview with Larry King, Lloyd confirmed that she had left Syco Music after she and Cowell disagreed about her career path in music. Lloyd also confirmed that the album, which was originally due for release in November, was pushed back until early 2014, despite the record being done.

The second studio album, Sorry I'm Late peaking within US Billboard 200 Chart at number 12. The album peaked at number 58 on the Irish Albums Chart, while it debuted at number 21 on the UK Albums Chart. The lead single of Sorry I'm Late, "I Wish", featuring American rapper T.I. debuted within the US Billboard Bubbling Under Hot 100 Singles at number seventeen Also charted ARIA Singles Chart at number 40 and New Zealand at number sixteen. The second single, "Sirens" peaking US Billboard Pop Digital Songs chart at number 48. Also the song charted in the UK Singles Chart at number 41.

Lloyd announced that her I Wish Tour will take place in fall 2013 and will also feature girl group Fifth Harmony. In May 2014, Lloyd was featured in Demi Lovato's self-titled fourth album in the song "Really Don't Care", peaked at number one hit on the US Dance chart and debuted on the Billboard Hot 100 at number 98 before rising to peak position number 26.