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Introduction
The Bangladesh Center for Communication Programs (BCCP) has been designing and implementing strategic communication programs in Bangladesh since last 26 years to raise awareness, increase

knowledge and shape up peoples’ attitude and behavior change in terms of social development, seeking health services, improving reproductive health and gender; protecting human rights, continuing education; fostering SBCC leadership, raising awareness and protecting people from involving in violence and act of terrorism; etc.

BCCP mission
To help create an informed, empowered and enlightened Bangladesh free from poverty and exploitation based on age, sex and religion through raising awareness and increasing the knowledge of the people utilizing strategic communication.

Journeys began
The Center was established in July 1996 as a non-profit, nongovernment organization on the foundation of the field office of Johns Hopkins University/Center for Communication Programs (JHU/CCP) in Bangladesh. Coordinated in collaboration with national policy, BCCP designs communication program strategies to promote result-oriented multi-sectoral collaboration, cost-effective communication, and sustainable behavior change.

BCCP: Program approaches
BCCP is supporting initiatives of the Government of Bangladesh, development partners, NGOs, and public and private sector agencies for creating awareness, increasing knowledge, building capacity, and influencing behavior. Focusing on changing people’s lives by inspiring them to adopt positive behavior, BCCP designs, implements and monitors different communication programs and evaluates their impact for different social development sectors. The organization has established itself as a ‘National Resource’ for Social and Behavior Change Communication (SBCC) and Health Communication in the country.

Conduct national level campaigns
Some major and effective national comprised with community level campaign programs for popular branding of the service delivery sites generated enhanced service seeking behavior which was jointly developed by BCCP and JHU.CCP experts, include ‘The Green Umbrella’ campaign branded and promoted as a service site for integrated FP- MCH Services at the GoB service delivery site; ‘The Smiling Sun’ campaign symbolized NGO service site for essential and primary health care services; ‘The Rainbow Logo’ campaign promoted urban essential and primary health care services; ‘The Know Yourself’ package booklets ushered new light for Adolescents’ Reproductive Health (ARH) for a healthy life. In these campaigns famous Bangladeshi actress Joya Ahsan and renowned singer Fahmida Nabi worked with BCCP as Brand Ambassador to engage people and promote health seeking behavior for public health services.