User:MizuAzul/Evaluate an Article

Which article are you evaluating?
Promotional mix

Why you have chosen this article to evaluate?
It had a high rating for importance and it was a stub so room for improvement.

Evaluate the article

 * Is the article's content relevant to the topic? Yes. Deals with marketing. Offers a clear definition and distinguishes the promotional mix as a subcategory of the marketing mix.
 * Is it written neutrally? Article seems to be neutrally written from an informative standpoint. A few vague sentences could use clarification. For example: It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them.  (No citation. Who is it believed by?)
 * Does each claim have a citation? Most claims have citations but a few are missing.
 * Are the citations reliable? Yes. Citations predominately come from published textbooks on marketing.
 * Does the article tackle one of Wikipedia's equity gaps (coverage of historically underrepresented or misrepresented populations or subjects)? No.
 * Check out the article's Talk page to see what other Wikipedians are already contributing. Consider posting some of your ideas to the article's Talk page, too. Many comments deal with this articles overlap with other articles on Wikpedia. It looks like there are also some questions about a few of the citations and if the material in the article actually references the material in the source book.