User:Mjqpico/sandbox

= Pico Far East Holdings Ltd. =

Pico Far East Holdings Ltd. is an event marketing and brand activation company based in Hong Kong. Pico has been listed on the Hong Kong Stock Exchange (HKSE: 752) since 1992, and their associate Pico (Thailand) Public Company Ltd. has been listed on Thailand’s MAI since 2004.

History
Pico was founded in 1969 and in the ensuing years has grown into a global group of companies with 2,500 staff in 35 offices located in major cities around the world. Pico is currently expanding further into China and is building large operations and production facilities in Beijing and Shanghai called Pico Creative Centres. These centres will be fully operational in 2013.

The bulk of Pico's work has involved designing and building exhibition stands and managing and providing services at mega-events like World Expos or Olympic Games. Since 2010, the company has expanded its scope to include brand strategy consultation and planning, using a methodology called Total Brand Activation. Pico has received a number of accolades for its performance, including being named one of Asia's top three event companies by CEI Asia. Pico is also a finalist in Marketing Magazine's 2012 Agency of the Year Awards in the event marketing category.

Financial Standing
Pico has had growth in both total revenues and profits in recent years. Between FY 2008 and FY 2011, total revenue grew from HKD 2.6 billion to HKD 3.5 billion.

Recent Projects
• Pico's subsidiary MP International organized and managed ITMA in Barcelona in 2011 and has been appointed to organize ITMA 2015 in Milan

• Another Pico subsidiary, Pico North Asia Ltd., has been appointed a Registered Installation Company for International Pavilions at Expo 2012, Yeosu Korea. Handling the conceptualization and design of the UN Joint Pavilion, Marine Life Pavilion, Singapore Pavilion, Cambodia Pavilion, Sri Lanka Pavilion, Philippines Pavilion, Lithuania Pavilion and the Jeonbuk Pavilion

• designed and built a number of pavilions at Shanghai World Expo 2010

• 2004 Athens Olympic Games - official contractor for temporary overlays

• official technical service provider at Singapore Airshow 2012

• Pico's subsidiary in Singapore, Pico Art International Pte Ltd., won a five-year contract to provide hospitality suites and temporary seating for the Singapore Grand Prix running from the inaugural race in 2008