User:Mlfung/Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and asocial characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. Its the organization's response to the customer's co-ownership of the relationship.

Mlfung (talk) 16:30, 15 October 2010 (UTC)