User:Mmccoy2020/sandbox

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Another important concept which has not been deeply discussed are consumer behaviour effects on mass production. Due to consumer needs of high populations, factoring was established as the main production system during the Industrial Revolution. This has produced alarmingly high levels of waste. Federally designated areas to hold waste for decomposition are landfills. The fourth phase of this decomposition, methane fermentation, produces CH4 (methane gas) and CO2 (carbon dioxide). These gasses are some of the largest contributors to global warming in the past century. This is why the production market should consider investing in biodegradable materials. If material produce were more tailored to Green Marketing, consumer and production waste would naturally decrease.

Human consumption of products is one of the larger contributors to waste. Unfortunately, recycling only began to be encouraged globally in the 1980’s. Since then, green marketing public policies have encouraged consumers to recycle. Japan was able to separate 40% of waste to recycling. In Denmark, green policies encourage consumers to use recyclable products by charging for landfill and non-reusable waste. Unfortunately, in countries such as America, there is hesitation and incognizance to separate waste. This could be contributed to the fact that some consumers believe recycling/composting has little to no effect. Others believe it is the duty of the producers to be mindful of using green ingredients, therefore put no individual effort into reducing their carbon footprint. This is why it is important for production companies to explore the green marketing movement, and how they can reduce their own negative effects on environmental issues. One of the more effective ways of decreasing a company’s carbon footprint is through boycotting. Without consumers, companies are not able to continue production. Thus it is important for consumers to be aware of which products they are buying, and how they could change their consumption patterns to develop a more green global market.

A study conducted by Saifur Rahman took place in 2017 of about 400 participants. It addresses the issue that green marketing has been reduced to labels. An analysis of producer activities in their effort to reduce climate change contributing behaviors would call into question whether the current level of “eco-friendly” production is sufficient for the change needed to reverse climate change. Using a three-step process that begins with research of correlative studies, authors were able to devise a questionnaire survey relating perception of green marketing to real consumer behaviors. They also used a regression analysis to guide the study and quantify results. Green marketing was found to have little to no effect on consumer behaviors. Consumers were more concerned with what they intended to use the product for than how it was produced or what effects it may have on the environment. The study suggests policies be made that decrease the cost of eco-friendly products. It also encourages the implementation of programs which raise consumer awareness regarding the issue of green consumption.

There are psychological factors which contribute to a consumer's perception surrounding their personal contributions to climate change inducing actions. One of the more well studied biases is referred to as the "better-than-average", or self-enhancing bias. This bias depicts an individual's tendency to perceive that their actions are superior, especially when compared to peers or demographically similar consumers. It has been found that this cognitive bias is indeed present when considering how consumers perceive their pro-environmental efforts. This may be a result of information about climate change leading to feelings of guilt and concern, which activates an unconscious thought process (denial, the better-than-average effect, and other cognitive reactions) that leads to a reduced perception of the threat of climate change. It is a mental defense mechanism that ultimately leads to a reduction in perceived individual responsibility to take part in green behaviors and one-planet-living.

Question Responses


 * 1) I plan to address how consumer behavior has lead to mass-production and contributed to climate change. Also prevent the use of unnecessary vocabulary
 * 2) I want to mainly look at why consumer behavior causes people to buy useless products which increase their individual carbon footprint.
 * 3) I plan to improve this article's use of vocabulary and grammar as well as include climate change relative information.
 * 4) Prior talk of the article will help me understand what is expected of the article and how I can possibly help fix others' concerns within the article.