User:Mnwazar/sandbox

Emile Rassam sal is a brand based in Beirut, Lebanon that designs and creates working garments for the hospitality, culinary, F&B, spa and wellness, and corporate industries.

Foundation
Prior to the founding of the company, Emile Rassam initially worked with his brothers in the second hand garments trade under the company name Michel Rassam & Freres. He later branched out and founded the company, Emile Rassam in 1989 in Beirut, Lebanon, operating in the working garment field and focusing on chefs, kitchen and housekeeping. His early projects included hotels such as the Khouzama in [| Riyadh], Saudi Arabia and the [| ChicagoBeachHotel] in [| Jumeirah], UAE. He later developed his range of products to include corporate ladies wear, men’s suits, and linen.

Second Generation
Emile Rassam took over the business in 1993 right after the civil war in Lebanon. He worked on developing the company internationally and opened offices in the UAE, Kuwait and Saudi Arabia. Under his leadership the company became ISO Certified and grew to include more than 250 employees, serving 36 countries across 5 continents.

Operations
The Emile Rassam approach and business model relies on customization and on creating bespoke solutions to their clients in terms of functionality and aesthetics. The company owns their factories and has an in-house design team. Everything they sell is produced vertically, to ensure quality and consistency in production. Clients include the leading hotels of the world, such as TheFourSeasons, The Ritz, and TheWHotel; star chefs, like MarounChedid; and major players in the corporate, hospitality and wellness industries.

Design Clinic
The Design Clinic is a concept created by Emile Rassam to properly address clients' needs and customize a solution that will best represent their brand image and identity while maintaining very high standards. Based in Beirut, the design team works hand-in-hand with interior designers, architects, and senior decision makers to achieve unique wardrobes tailor-made to each project.

Philanthropy
The Emile Rassam Foundation was established in 2010 to commemorate Emile Rassam’s charity work. The foundation works to provide support to less fortunate people in education, medical cases, and health care.

Marketing
Emile Rassam has been providing the chef contestants of MBC’s [| TopChefMiddleEast] since 2016 with high quality, stylish garments.

ER Headquarters – MK 653
In 2016 the company acquired an industrial building and launched the new headquarters project in Mekalles, Lebanon with the aim to centralize its operations. The new headquarters feature 7,500 sqm over seven floors of show spaces, corporate offices, public relations and customer servicing, meeting rooms, associates gym and rooftop court-terrace.