User:Mo Silsaquet/sandbox

Criticisms and Extensions
However, some consider that this model is too basic. Indeed, some scholars, such as Dinev et al., find the APCO model too simple because it considers people as fully rational, and completely informed in their decisions. For them, the decisions are never the result of full information nor the result of high-effort cognitive control. This is why they developed an enhanced version of the APCO model, the enhanced APCO, that takes into account broader research field such as Behavioral economics. In this new model they consider, for instance, that the effort put into privacy decision depends on multiple factors, such as the time available, affect or motivation. Dinev et al. thus provide new area of research, taking into account the context of each decisions.

On the other hand, Kim et al. extend the APCO model to explore privacy concerns on a group level instead of the individual level generally studied, and call for more research and regulations, as group privacy is often disregarded and not considered as important.

Lastly, Borena et al. use the APCO model in the context of the Global South. Indeed, privacy concerns have been studied through the lens of the most Developed countries, which are also where, and for whom Social Networks and internet (or Internet) have mostly been created. Those scholars thus call for more research on the effect of cultural and background differences between countries and people.