User:Mobitel2020/sandbox

The former TDC Business Center Odense, switches per. May 1, 2020, the name of Mobitel and thus completely withdraws from the TDC chain, as the largest of a total of 13 centers. The strategic heavy and digitally focused agency, Brems & Co. has been responsible for developing the strategy itself - from vision, mission positioning and Value Propositions to the development of name, logo, slogan and visual identity and launch. The launch includes branding and customer films, a new website - combined with intensive PR and online efforts with a strong focus on lead generation.

Building a new strong brand without the TDC name

The main challenge of the assignment was that Mobitel, which derives from a 19-year collaboration with TDC as TDC Business Center, should now really start over with their branding, communication and knowledge building - in a whole new concept - and without having the TDC name in the back.

“The focus of the task was from the outset to get very close to the people behind, the culture, the values, the market and the customers' needs - and at the same time develop a positioning, a name and a visual identity that could both easily and effectively communicate Mobitel as a new - but also established - plays in the business market ”, says Martin Brems, idea man behind the concept and strategic director at Brems & Co.

"Make it easy" behind the strategy and launch “With some of Denmark's strongest telecommunications profiles for business and a very high level of ambition, Mobitel has all the prerequisites for doing well with their new venture. They are truly unique in the market - and dare to think big and visionary - and also have something to do with it ”. The strategy itself and the campaign are based on deep insight from customers, partners and the company - and that has made all the difference, Martin Brems continues: “It was clear pretty quickly what direction and positioning was obvious. Mobitel is the only one in the market that can provide a total solution for business, which for many others is complex, ie. companies only have to go in one place. It is very unique and makes the handling of business telephony much easier for companies. Businesses want to have it all combined and made more clear - and not least transparent. Therefore, the strategy with the positioning and the concrete pay-off "Make business telephone simple" was just the right thing for them.

www.mobitel.dk