User:Modernlatinamericanart-chile/sandbox

Alberto Greco is an Argentinian artist most known for his role in the 60’s avant-garde art movement. As part of this movement his artwork was at the forefront of critiquing the current governing system as oppressing the people into subjugation. His theory was “vivo ditto”, an expression of what is real, what is happening around you at the moment, capturing the now. Through this type of artistic expression creative action takes place, it provokes the people to examine their lives, their society and their government. Listen, here, now! This idea that you can capture the moment, cinematographically, through reportage so that the art becomes a living testament to the actual moment in which it occurs, coming to life. The happening of the moment was important to Greco to emphasize how to influence society, how to push people into action against the ruling elite. The harsh censorship of Ongonia on every aspect of life brought about the closure of the Instituto Di Tella for exhibiting an artwork featuring a urinal. It was considered to be offensive and thus the most famous avant-garde cultural center in Latin America was shut down. Alberto Greco advocates a kind of art that will provoke the people to talk about their reality, their world, what is happening to their lives, society, government and politics. It was his strategy to promote a change that came about from within audience themselves. There is a strong expressionist component to Greco, one that is linked in recording the moment, the now, capturing what is taking place around him at the very moment he experiences different events. This new genre, this new artistic movement compelled to capturing the now, the moment in which events actually happen was supposed to promote a change in the viewers, a call to action. During 1947 and 1948 Alberto Greco assisted in the art schools of Cecilia Marcovich and Tomas Maldonado.