User:Mokebethulo/sandbox

HDI Youth Marketeers

HDI Youth Marketeersis a youth marketing company with HQ is in Bryanston, Gauteng and offices in Cape Town, Durban and Port Elizabeth.

HDI Youth Marketeers have a 15 year bank of youth insight, and are well-known for the Sunday Times Generation Next study, and also publish the Khuza paper on youth-focused advertising. HDI have brought the Junior Board of Directors to marketers as an unique insight tool, and offer qualitative and quali-quant research and insight across all youth ages and markets.

The HDI Experiential and Events team focuses on hosting events and creating event platforms for kids (3-23 years). These events range from putting together beach tours, to mall activations, to large-scale expos, to campus gigs and thought-leadership seminars. Services range from conceptualisation to full event planning and execution, including character development and management.

Educational

This unit creates connections in places of learning, and uses the right content and activations to do it. With a database of over 6,000 schools and tertiary institutions and thousands of strong day-to-day relationships, HDI brand funded programmes reach over 3.5-million learners annually.

Communication

HDI finesses insights into communication that youth actually want to check out to create business advantage for brands. Their strategy think tank bridges the gap between insight and action and developes magnetic new propositions for their clients. This is delivered by an in-house studio and production capability.

In-store Activations

HDI orchestrates unique store activations that are family entertainment-based. Activations are large and small and include everything from cartoon character meet ‘n greets to Mother’s Day card-making stations.

Platforms

The Pick n Pay School Club

Currently the largest independently produced school materials programme in the country. Since 2003, this brand-funded schools initiative has embedded Pick ‘n Pay and its partner brands into educator and learner materials distributed to 2 500 schools in the form of teacher guides, posters, books and more. Independent research has shown significant increases in brand affinity and propensity to purchase.

Mom n Me

This pre-school platform uses vibrant brand-funded educative material and a show to create bonding opportunities for mothers and their kids (3-6 years). This show-book-poster-CD programme builds strong brand recognition for the sponsor brands and connects with moms and their kids (and kids’ teachers). The middle market equivalent of Mom & Me – uMamaNami – extends reach (in excess of 100,000) to township tots.

Shift

Shift was launched as a thought leadership platform for young adults – funded by Intel and Lenovo – to connect in interesting ways that highlight the power of technology. The format: high-end speaker events in nightclubs that break out into parties afterwards. Digital media and campus activations round out the mix. Celebrity interest will see this platform extend to teens soon.

DJ Designer Showdown (DJDS)

Driven by mobile and social media in the run-up, the DJ-Designer Showdown roll-out builds up to a youth showcase where DJs are teamed up with fashion designers in a televised event from which only one pair can emerge triumphant!

Junior Board of Directors (JBod)

A world first, these three boards (kids, teens and young adults) are in-house advisors. An extraordinary group of sussed and savvy youth, give their opinion leading views and insight into the youth culture.

Sunday Times Generation Next Survey

South Africa’s pre-eminent youth brands & branding survey, now in its seventh year, polls over 7,200 young South Africans to see what makes them tick. The results are released annually in May, in conjunction with the Sunday Times at a glittering awards event where the coolest brands are celebrated. The in-depth lifestyle and consumer behaviour findingsare available annually thereafter.

Khuza Awards

Khuza is a research-based awards programme celebrating advertising and communication that works for young people. Thousands of young judges from around the country select their top youth-resonant campaigns, themes and genres every year and these are made available in a probing report and conference in the second half of the year.