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A Unique Strategic Position is defined as one which is differentiable and defensible over the long haul, versus the competition in a defined market segment. (Lightfoot, 2008)

The 4 key cornerstone concepts of this strategic marketing framework include:

1. Brand 2. Value Propositions 3. Continuous Improvement 4. Product and/or Service Innovation

While the concepts are not new, this framework is intended to assist senior managers, executives, and business owners/entrepreneurs quickly assimilate a great deal of information, focussing on the primary drivers that will help them develop a sustainable, and profitable business model.

Source: W. S. Lightfoot, SCILS Management Training Center, Helsinki, Finland. October, 2008. Contact author at: william.lightfoot@scils.eu Website: www.scils.eu

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