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Bold text DON FERNANDO'S PIZZA & TACO

Don Fernando's Pizza and Taco is a fast food restaurant headquartered in Melbourne, Victoria, Australia. The company was purchased by Lori Horton and Luis "Fernando Rodriguez" Bravo in 2012 to turn it into the now successful Don Fernando's Pizza & taco. The new owners promptly restructured the business to boost their sales.

At the end of 2012, Don Fernando's increased its sales by 35% compared to previous years, due to the add of new items to the menu, such as burritos, hot dogs and mexican soft drinks.

The location is an important factor for this successful company, due is located in the middle of Richmond 5 minute walk from Rod Laver Arena, HIsense and AAMI stadiums. One step from Richmond station has the best opportunity to capture the right market. Don Fernando's opening times, barely anyone can compete with due to they are serving tacos ... till 3:30am on Fridays and Saturdays.