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Structural Imperialism as Expansion of Dependency Theory Structural imperialism theory explains how the developed countries used media coverage to benefit while marginalizing the third world countries. The developed countries used media and journalism to benefit while creating an illusion that the third world countries are benefiting from the exchange of goods and services between these countries. Structural imperialism theory is used to further these atrocities of dependency theory in the third world countries. Journalists are told what to report in order to avoid making the developed countries look bad. For instance, Mexico has offered raw materials and human resource to the American industries for many years. Through structural imperialism, the US industries have used journalists to further ideologies that Mexico is benefitting from supplying raw materials to the US industries. In reality, the third world and the developing countries get poor by collaborating with the developed countries. The third world countries sell their raw materials at a lower price compared to the finished goods they get in exchange. Therefore, the third world countries are unable to buy products that come from the raw materials they produce. For instance, coffee farmers in Africa cannot afford a cup of coffee at Starbucks. Therefore, an African farmer will have to sell several kilos of coffee to afford a cup of coffee which makes African countries poor. However, these developed countries have positioned media as a tool for structural imperialism where the information flow is biased. World news is dominated by stories from the developed countries and not from the third world countries. This move has led to the expansion of the dependency theory. Therefore, the third world countries consume information produced by the developed countries. This information flow implies that the developed countries do not get news from the third world countries. Structural imperialism theory suggests that the news from the developing countries gets insufficient attention by the developed countries like the US. The theory also claims that news is tested of its worthiness from the events that surround it. For instance, news about the terrorist attack that took place in the US on September 11, 2001 dominated news in the US and worldwide. However, the news about how these developed countries have caused dependency in the third world countries do not get any focus at all because the involved countries will suffer a loss. News about how the developed countries have taken advantage of the free market to extort third world countries will never be covered. The law of free market suggests that companies from developed countries can compete locally with companies from the third world countries. The competition between these companies always suffocates the companies from developing countries. This is because the companies from developed countries enjoy the economies of scale. Therefore, these companies can sell their products at a cheaper price driving out the companies from developing countries. Structural imperialism in the media industry allows these competition disadvantages to hit the developing countries causing them to be poor. Therefore, it is clear that structural imperialism is used to expand the dependency theory in third world countries.

Name: Course: Course Code: Date: Development Communication Campaign Social Media Bullying Awareness Description This is a campaign against bullying, how to identify bullying, its effects on individuals and the society at large. Bullying has advanced from the physical confrontation to the online confrontation and body shaming. Social media bullying is a more advanced type of bullying among the teenagers today. This type of bullying is equally destructive as the physical bullying. Today, many teenagers have been reported committing suicide or having mental disorders due to bullying. Therefore, it is important to sensitize the public about the effects of bullying, especially social media bullying. The aim of this campaign is to get the public and government agencies to collaborate and eliminate social media bullying. Objectives This communication campaign aims at reducing the cases of social media bullying among teenagers and the public at large. Therefore, the key objective of this campaign is to create awareness about the issue of social media bullying and its effects among the teenagers. After making the public aware of the impacts of social media bullying, the campaign will then discuss ways in which social media bullying can be stopped. •	Make social media bullying a crime •	Task the social media platforms to suspend account users who use hate speech and body shaming language •	Sensitize the public about the negative effects of bullying and how it affects the victims •	Offer support to the victims of social media bullying. Campaign Message The message from this campaign is to ensure that social media bullying is eliminated from the society. Many people are not aware of how their careless use of words affect other people on social media. Teenagers are vulnerable to social media bullying because this interaction platform is famous among teenagers. First, the public needs to know that mental health is important among humans. “Social media bullying affects teenagers’ mental health.” Slogan •	“Social media bullying kills.” This slogan will sensitize the public about the effects of social media bullying. Tools •	Social media campaign (Facebook, Twitter, and Instagram) •	Banners •	Pictures Main Purpose of the Campaign The campaign aims at sensitizing the public about the effects of social media bullying and how to stop it. Targeted Audience The main audience of this campaign is the teenagers, the government, and parents. Reasons Social media bullying has led to many teenagers committing suicide and others to live with mental health problems. Conclusion The public needs to now that social media bullying has a negative effects on the teenagers. These effects include suicide and mental health disorders. Therefore, social media bullying should be eliminated.