User:MotherlodeStudios/sandbox

The term Cohort C is used to define a demographic of engaged global citizens, characterized by common values rather than age group or place of birth. Cohort C can be described as a powerful new force in citizenship.

Origin

The term Cohort C was coined by Ross Ashcroft at PICNIC Festival during Amsterdam’s Urban Innovation Week in 2013. Ashcroft claimed to have met this demographic whilst touring with his film Four Horsemen. The film script was strongly influenced by the tastes of the YouTube community. Four Horsemen played at forty or so festivals globally which often resulted in record length question and answer sessions. This afforded the producers the opportunity to actually meet the audience this was when was Megan Ashcroft made the Cohort C observation claiming “Our audience is not an age group or generation they are a mind set”.

The producers called them Cohort C as they stand for citizenship, collaboration, curation, causes, community, compassion, connection and co-creation.

Characteristics

Cohort C cannot be categorized according to tangible data set such as age, generation or place of birth. Cohort C is a collective mind-set. This collection of individuals has share values and often goals. They have a common thirst for an authentic narrative around current events - and one that can help them bridge the gap between what they are told and what they are experiencing. This new and emerging understanding allowed them to develop a more empowered personal view of the world and its future. Cohort C often forms active social media communities to share knowledge and debate ideas and culture. They are tastemakers who push the social narrative forward. They want control of their own lives and prefer not to put their future in the hands of somebody else. Cohort C is a group of connected creators who strive to deal with complexity and improve their knowledge, understanding and environment. Their definitions of wealth, prestige and success differ from their predecessors. Preferring the title of citizen they are unhappy to be branded consumers and are generally indifferent to celebrity culture. They see business as fundamentally creative and are repelled by steep alienating hierarchies in many corporate cultures and other rigid ‘control and command’ social structures.