User:Mr. Marcus.Bradley/Conversion rate optimization

Conversion Rate Optimization is a term coined by the Internet Marketing industry referring to testing websites variables to determine which variables influence conversion rates. A conversion is typically determined by the owner/manager of the website; the most common measures of conversion for information websites are leads, sign-ups, registrations, downloads, and newsletter sign-ups. Conversions for E-Commerce websites would be successful online purchase. Advertising websites or websites that produce revenue via ad-share consider a conversion to be when a site visitor clicks on the ads of the site, therefore earning the site revenue based on the click.

Metrics that influence Conversion Rate When testing for website conversions, there are many metrics that happen prior to the conversion action taken. They begin with page and site bounce rate. Bounce rate affects conversion in many ways but most common in how long the user stays on the webpage and then or if how quickly they leave. If a website has a 100% bounce rate, then 100% of the visitors are leaving the page without clicking to or taking any other action on the site. A site with a 0% bounce rate will have 100% of the users either click to another page on the site or complete at least one the conversion goals.

Visitor Time on Page is another metric used during the process of Conversion Rate Optimization to determine how long a user is interacting with the webpage. The intended goal of every webpage is to present information that is relevant to the user and of such quality that the user would read the content on the page.