User:MrChevaOG/sandbox

After distributing the newspaper boxes at all of the local MBTA stops founder Dave Portnoy began printing the newspaper. During this time the original Barstool Logo was created using clipart. The paper included mostly sports gambling advice during this time. With columns involving Suffolk downs horse racing and Portnoy's "Mortal Locks". Throughout this era Portnoy was the only writer for the paper thus he wrote articles under pseudonyms and fake names. The ads during this time were also majority fake as a means to get competitors of the fake ads to pay for real ads. The paper also had a radio show during this time called power hour on 1510 the zone with Portnoy Todd McShay and Elio Imborone who rarely spoke. Eventually, more writers came to write for Barstool although un-payed these writers were Jamie Chisholm Pete Manzo and Jerry Thorton who is still employed by the company. Thorton has described the paper as "being the voice of the fans they really couldn't get any other place". At the time Portnoy began hiring models for photoshoots to later be displayed on the front of the paper. This was highly effective in attracting new readers. After the addition of the woman to the covers, bars began paying to have ads in the paper believing this would attract customers thinking the cover girls would be at the bars. This led to the first Barstool sponsored party at Ned Devine's in Faneuil Hall. In attendance were many of the barstool writers thus many readers were in attendance to meet the people writing from which they read. This fandom lead in part to the expansion with new writers and advertisers. Eventually leading to the discontinuation of the written publication and the move to blogging.

https://www.barstoolsports.com/gold/video/1406859/the-barstool-documentary-series-chapter-2-brick-by-brick