User:Mrandall06/Motion graphic design

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Motion graphic design, also known as motion design, is a subset of graphic design that uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual media) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics used in film and television opening sequences, and the spinning, three-dimensional station identification logos of some television channels. This art form has been around for decades, and has advanced in technical sophistication over time.

A motion graphic designer may be a person trained in traditional graphic design who has learned to integrate temporally evolving visual media into their existing design knowledge, though motion designers may also come from a filmmaking or animation background as these fields share a number of overlapping skills.

Types of Motion Design
Motion graphic design is often used in the film industry. Openings to movies, television shows, and news programs often use photography, typography, and motion graphics to create visually appealing imagery. Motion graphic design has also achieved widespread use in content marketing and advertising. With global technology firm Cisco projecting that 82 percent of all web traffic will be video by 2022, marketers and advertisers have focused much of their efforts on the production of high-quality branded video and motion graphic content.

In addition to its myriad of uses in advertising, marketing, and branding, motion graphics are used in software, ui design, video game development, and other fields. Although motion design and animation share many commonalities, the difference between them lies in the fact that animation as a specific art form focuses more on cinematic effects and storytelling techniques to craft a narrative, whereas motion design is typically associated with setting abstract objects, text and other graphic design elements in motion. Bringing a graph, infographic or web design to life using movement is broadly speaking “animation,” but more specifically, it’s a type of animation that’s called motion graphics.

Motion graphics take a variety of forms. While some are entirely animated, others incorporate live-action video and/or photography. The latter may include animation overlay, such as data visualizations, icons, illustrations, and explanatory text used to complement and enhance audiences' understanding of the content.

In content marketing contexts, there are three primary types of motion graphics which marketers choose to use depending on the goals they wish to achieve with the motion graphic. Explainer motion graphics seek to elucidate a product, process, or concept. Emotive motion graphics, meanwhile, aim to inspire a particular emotional response in audiences. And finally, promotional motion graphics are used to raise awareness about a service, product, or initiative. Because so many motion graphics are designed with particular goals in mind, it is often essential to partner with a designer or organization specializing in visual communication design to achieve a final product that conveys information in both an accurate and compelling way.

Jobs and Salaries
There are many career opportunities as a motion designer. Career paths can include cartoon animating, advertising, video advertising, logo animator, video editing, UI motion, and many more.

Cartoon Animating: As a cartoon animator, motion designers help make the 2D drawings come to life, and start moving. Every cartoon produced on TV channels is made by a motion designer, or a motion designing team. As a cartoon designer, salaries varies between $75,000 to $115,000 annually.

Advertising: As an advertising motion designer, the movements of objects and color us used to attract the audience. All the affects and dramatic movements are made by a motion designer, or motion designing team. Advertising motion designers' salaries can vary between $60,000 to $90,000 annually.

Logo Animation: Logo animation can simply be a small dynamic affect, or could be a promotion video based on the logo. Logo animation is used with restaurant logos, automobile logos, and more in advertising. Salaries for logo animators range between $40,000 to $70,000 annually.

Video Editing: Video editing is often used on YouTube videos, especially animation videos. For example, there are many YouTubers that create minutes long of animations, and do a simple voiceover on them. Video editing also involves adding dramatic dynamics to a video to simply attract viewers and make any video more interesting. Video editors' salaries can range between $48,000 to $78,000 annually.

Motion designer skills
The use of typography is critical to motion designers. Often, there is text needed in any video, cartoon, or advertisement produced. A good motion designer will know the correct type style, size, and time to use the text to attract the audience. Knowledge of color theory is another very important skill set for motion designers. Motion designers need to have a good understanding of the color circle, complementary colors, and color saturations.The use of color is extremely helpful to communicate a certain mood, affect, or emotion to the audience. Motion designers must also have software experience. Some of the software includes Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, and more. These software help motion designers to build their projects in an efficient way, and having skills make it quicker to make projects. There are a number of general skills that come with experience. Being details oriented is very important in the community of motion design. For example, motion designers must have a sense of timing, meaning they have to be able to time things like intersection between audio and video. In detail, motion designers have to align the sound of a character in a cartoon movie with the movement of their mouth, for instance. There are many skills that are experienced and not taught in the field of motion design, and will be conceived during a professional career.