User:Mrkite412/Monroe's motivated sequence

There was a study conducted on 21, 23, and 24-year-old college students with the 22-year-olds being the control group. They told them that for an extra $50 they would have better parking. They did three different versions of explaining the extra $50 and found the explanation using Monroe’s motivated sequence, was extremely higher for them to understand.

One advantage of Monroe’s Motivated Sequence is that it engages the audience by giving them ability to take action.