User:Mrrupert64/sandbox

Gucci De Souza is currently Chairman and CEO/Founder/Owner of Entertainment Specialist now known as New Vision Live. In this role he oversees Marketing, Strategic Partnerships, Co-Branding, Licensing opportunities, Publicity and a staff of 25, 10 in Memphis, TN and 15 in Miami, FL. He spearheads merchandising and sponsorships as well as brand extensions. He is also involved in New Product Development, Entertainment Property Acquisitions, Commercial Production, conceptualization, design and production. He is also involved in creation and the implementation of publicity, marketing, and advertising campaigns for music, DVD/video projects and live entertainment. These products are sold via Direct Response Television, Major Retail Outlets and the web to consumers. He is a 31 year veteran in the Entertainment industry. A New York native, he began his career in the 80's by working with several rapper, PE, doug E Fresh, Slick Rick, to name a few. At that time, Rick was currently signed with Def Jam Records; 1986 gave Gucci several opportunities. Landing an Internship position in charge of College Radio Promotions with Russell Simmons and def jam records; Gucci's duties began expanding; advancing him to Tour Manager responsible for. Maintaining all routing of the entire Def Jam tour roster including, LL Cool Jay, RUNDMC, Oran Juice Jones, CC Music Factory, Fresh prince, PE to name a few. In 1989 Gucci joined forces with Jodeci help developing the group and getting them sign with Sean Combs aka Puffy. In 1991, after leaving Def Jam Gucci began working with Track Master where He became part of a major record production team, handling all administrative business for Track Master. By this time Mr Desouza was labeled as one of the most talented upcoming young music executive. Securing artists for production, working with R Kelly, Dr Dre, Jay Z and Micheal Jackson. In 1991, Gucci started ENTERTAINMENT SPECIALIST, the name said it all, I AM THE SPECIALIST! He is a visionary industry executive who has lead multi-million dollar enterprises, produced events seen by millions and created marketing and publicity campaigns for such performers as Slick Rick, CC Music Factory, Rolling Stone, Prince, 2Pac, RunDmc, Will Smith, Martin Lawrence LL Cool. Jay, Reggae Artist Super Cat, Oran Juice Jones.In1992 Gucci met 2Pac, they began working together on projects, leading him to the position as 2Pac's Personal Business Manger, helping to secure the deal with Death Row in 1995 after Bad Boy declined Signing him, 2Pac and Gucci worked together until his passing. In 1996 after 2Pac's passing. He relocate to Miami to begin extending the brands into touring shows Gucci founded ENTERTAINMENT SPECIALIST CONCERT TOURING now call NEW VISION LIVE. A company that has even gained him Las Vegas Style reviews.