User:Mrs.scrapbook0473/Superior threads

Superior Threads is a textile company based in St. George, Utah, United States. Superior Threads sells and distributes sewing thread and sewing-related goods around the world. Products include sewing thread, quilting thread, upholstery thread, apparel thread, sewing machine needles, and other sewing-related goods.



Products
With the main focus of business consisting primarily of quilters, many of Superior Threads’ products are geared towards the creation and decorative topstitching of quilts. Superior Threads has about 40 different lines of thread, covering many different applications such as sewing, serging, quilting, upholstery, embroidery, and apparel.

The threads themselves are not created at Superior Threads’ facility in St. George, Utah. Most of their thread lines are produced in Japan, as Japanese-owned fiber and yarn factories are renowned for their attention to detail and production of high quality products. The thread is then shipped from Japan to Utah, where it is shipped to customers throughout the world.

Education
Superior threads has a strong emphasis and focus on educating the sewing and quilting industries; they have created many tools which are devoted to understanding how to successfully sew with any quality thread regardless of brand.

School of Threadology
The School of Threadology consists of educational courses presented at Superior Threads' headquarters. Guests attend from all over the world to participate in hands-on training on longarm machines and state-of-the-art Bernina Sewing Machines. The courses are usually presented as three day events. Some events take place off-site, such as at the Road to California, Quilt Hawaii, and Trade Shows in America's Quilting Capitol: Paducah, Kentucky.

Superior University
Superior University is a work-at-your-own pace, at-home training provided by Superior Threads. Students receive a package containing a lesson and project for that month. The goal of Superior University is to help student learn new techniques and expand their quilting and sewing knowledge.

Newsletters and Videos
Superior Threads provides free newsletters filled with educational information, new product announcements, special offers, and Bob's Joke of the Month. Superior Threads also has a collection of video clips and articles which are dedicated to educating those within their industry.