User:Ms.afreen/sandbox

LINK BAIT

Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlinks as a major factor in determining ranking.

TYPES OF LINK BAIT -

1. Great content- Great content always serves as link bait. This is important to remember. When creating a blog post or revising copy on top-level pages, think about whether or not the content is link-worthy. The goal is to engage your audience so much so that they can’t help but tell everyone about what they’ve just seen. This might be a unique insight on a hot topic, an attractive display of useful information, or just a video of a funny cat. The key is in knowing your audience.

2. Breaking news- Breaking news is the link bait of timeliness. When writing an article in reference to a particular event, product release, or software update, it’s highly likely that you’ll link to relevant news articles that support the information you’re dictating. Social sharing plays an important role when creating timely content to gain links. It’s rare for a popular event or topic to stay relevant, so getting your link bait in front of your audience while they still care is vital. The news cycle is fast and furious and the window of opportunity to engage users is brief. Getting involved in the conversation happening over trending topics on Twitter or Facebook is the most effective way to capture an audience.

3. Timeless content: This is an evergreen bait of content. It’s better to concentrate on timeless content than on time sensitive content. For example, if you write on “Link building factors to consider for 2015”, it would be irrelevant after the lapse of this year. On the other hand, “Link building factors you should totally consider to ease out your link building campaign” will be effective today, next year and the year after that (of course, other factors remaining constant). 2.https://www.lunametrics.com/blog/2015/03/26/what-is-link-bait/