User:MsSalsa/sandbox

<!-- EDIT BELOW Harvey Averne is an American record producer, and the founder of CoCo Records, as well as its many subsidiaries. Established in 1972, CoCo was a label specializing in Afro-Cuban and Latin American Popular music, with special emphasis on the “New York Sound”, commonly referred to as “Salsa”. Averne’s gift for identifying and bringing together new and established musical talent, along with the careful management of his artists’ public image, initially made CoCo Records a major label nationally, and subsequently an international success. Over the next decade, he signed internationally known artists and was instrumental in bringing Latin American music into the American cultural mainstream.Averne personally ran the label from 1972 until 1979. His only rival was Fania Records, the leading Latin music label at the time and for whom Averne had previously been employed. He incorporated his new company (in partnership with Sam Goff, previously of Scepter/Wand Records) and quickly became one of the leading record producers in the Latin music eld.In 1972 Averne signed the iconic artist Eddie Palmieri to his label, producing and mixing two of Palmieri’s groundbreaking albums; “Sentido” and “Sun Of Latin Music”. These recordings were considered radical departures from the type of dance-oriented music that had prevailed during the previous two decades. The latter album earned Palmieri, Averne and CoCo the rst Grammy ever awarded to an artist in the newly created “Latin Music” category (1975).The following year (1976), Averne produced and mixed a third Eddie Palmieri album (“Unnished Masterpiece”), which also won the coveted Grammy award. In addition, he achieved major successes in 1977 with two Grammy nominations for his productions of the Danny Rivera and Eydie Gorme hit “Para Decir Adios” (from the album “Muy Amigos”) and The Machito Orchestra with Lalo Rodriguez (“Fireworks”). Both albums were included among the nal ve nominees. In subsequent years, various artists who were signed to the CoCo family of labels also won numerous awards and nominations. The list includes such notables as Lissette Alvarez, Wilkins, Mario Bauza and Graciela, Yolandita Monge, Steve Lawrence, Trini Lopez, Rafael Cortijo, Ismael Rivera, Jose Fajardo, Charlie Palmieri, Joe Quijano and Orquesta Broadway, among others. The diversity of the CoCo catalogue actually brought a wider awareness of traditional Latin music to a new generation.

Harvey Averne
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