User:Msfirth/sandbox

Mark Firth: Multimedia Architect - Greater Manchester --msfirth 15:26, 27 February 2013 (UTC)

THE IMPORTANCE OF ONLINE MARKETING
Goals


 * Improve brand awareness
 * Improve brand authority
 * Increase exposure
 * Boost “Spontaneous Consideration”
 * Utilise cheap/free marketing
 * Compete with competition
 * Reach a wider field
 * Drive traffic to the website/s
 * Create new customers
 * Keep existing customers
 * Drive sales

Advantages


 * Detailed analytics
 * Ability to directly target your audience (Niche Marketing)
 * Cheaper than traditional marketing (smaller budget required)
 * Reach larger audiences
 * Reach targeted audiences effectively
 * Very flexible
 * Measurable
 * Detailed and reliable reports
 * Real-time intelligence
 * Build long lasting relationships with clients
 * Interact with clients and potential clients
 * Adaptive

Disadvantages


 * Complex
 * What works one month may not work the next
 * A comprehensive understanding of web development/design, search engines, social networks and internet technologies required

WHAT DOSE ONLINE MARKETING CONSIST OF?

 * Online Marketing
 * SEM (Search Engine Marketing)
 * SEO (Search Engine Optimisation) - On and Offsite optimisation to increase search engine ranking
 * SMO - Optimising social outlets to increase the awareness of a brand
 * Paid Inclusions -
 * Geo-Targeting


 * Social Networking
 * Social Profiles
 * Facebook
 * Twitter
 * LinkedIn
 * YouTube
 * Blogs
 * Viral Marketing
 * *YouTube


 * Video Marketing - Example: S&W Revision
 * Affiliate Marketing
 * Display Advertising
 * Email Marketing
 * Referral Marketing
 * Content Marketing:


 * This article is in the first stage of being created and only contains limited data at present. Wed 27th Feb 2013