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Tony DeNiro
Tony DeNiro (born Anthony Smith, October 2, 1969) is an American music producer, songwriter, and singer. He produces pop, rock, hip-hop, and R&B. He is best known for producing, branding, managing & consulting career artists such as Fonzworth Bentley, Sean John Combs (aka P.Diddy), and Missy Elliott.

He is also well known for his football career as All-American wide receiver of the notorious University of Notre Dame undefeated championship football team coached by Lou Holtz (1988-1992) and his NFL career with the Kansas City Chiefs. (see more:Notre Dame Fighting Irish Football

Formerly the Senior Vice-President of A&R at Priority Records Tony DeNiro was the first minority music executive at the record label. He owns The Royal T’s Inc, an entertainment company that specializes in music production, talent management, image & business consulting, brand building & spiritual advising to the music, entertainment, and fashion industries. His recent applauded projects included interviewing, employing & transforming personal assistant to Sean “P.Diddy" Combs, Derrik Watkins, into the fashion forward gentleman & brand “Fonzworth Bentley.”

DeNiro is also acknowledged for his work consulting, managing, producing & branding career artists such as Mark Wahlberg, Brandy, Usher, Macy Gray, Ritchie Kotzen, Heavy D, Snoop Dogg, Chris Brown, Kanye West, Wu-Tang Clan, Eric Sermon, Keith Murray, Redman, Blu Cantrell, Free (host of BET’s 106 & park), Stevie J, Faith Evans, Baron Davis, and Taryn Manning.

DeNiro has long been recognized for his distinct cutting edge style. For years he has been acknowledged for his work as a style & image consultant to major entertainment moguls prior to album releases, award shows, concerts & major industry events. Having proved himself a fashion & lifestyle trend-setter, Tony DeNiro has also appeared in multiple fashion campaigns and fashion stories for Versace and Dolce & Gabana with photographers Mario Testino, Ellen Vonnenworth & Paulo Roversi. He is also documented for appearing in GQ’s Dolce & Gabana story with Naomi Campbell.