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Captora is a content-driven marketing software company founded in Mountain View, California. Captora provides content-driven services for marketing companies interested in maximizing conversion rates, prioritizing investment potential, and optimizing web content. Their primary objective is to eliminate blind investing for ad campaigns by guiding clients to potential profitable areas and presenting data such as growth and new consumer potential. With a focus on competitor and consumer data, Captora clients have instant access to reports focusing on a wide variety of marketing strategies, such as, inbound marketing. The information provided by Captora helps marketing companies automatically generate new ad campaigns for potentially profitable markets with more than 600 customized ad campaigns.

Some of Captora's most notable clients include Fieldaware, Marketo, Bluejeans, Salesforce, SolidFire and AppDynamics. Captora's content-driven strategy involves gathering various types of consumer information from online resources such as blogs, forums, social media, and competitor and client websites. Captora clients utilize competitors data by comparing it to the clientele and compiling potential gaps in ad campaigns as a vantage point for strategic marketing. Captora differs from other consumer data collection companies in that they prioritize real-time marketing potential automatically.

Partners
Since 2012 Captora has partnered with Bain Capital Ventures and New Enterprise associates who together have raised nearly 27 million dollars in collective funding with nearly 30 clients to date.