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The blogoshpere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world. In 2007, the Pulitzer Prize wing fashion writer and former blogger Robin Givhan had acclaimed that fashion blogs had democratized the fashion industry. Givhan had also wrote in Harpers Bazaar 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent diseigners into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'. A similar statement was said by Constance White, the style director for e-bay and former fashion journalist, saying that the impact of the fashion blogoshpere is allowing the whole population to take ownership of the fashion world.

Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the with new and up-and-coming fashion trends. Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that the fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These fashion blog readers had also stated that fashion blogs had shared new trends to a much great extent than other fashion mediums.

Many of these fashion blogs also serve as a free source of advertisement to to both designers and fashion retail stores. These free advertisement has had a heavy influence on fashion designers of various standings, helping to give a name to small up- coming designers as well as bringing high-end designers back to life. While the majority of the independent bloggers do not get paid to mention or critique designers' products, many of the top fashion bloggers are said to have received free samples of the designer pieces they have mentioned in their blogs.