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Joe Poletto is an American, Sonoma County-based, philanthropist, managing partner, music producer and film producer. He is the founder of Blue Rose Music.

Biography
Joe created and is managing partner of Indie Global, a San Francisco based group with media and technology companies in the United States and abroad. Engagements include Ad Market Liquidity, Ad Predictive, Brandport (acquired by Live Gamer), imvu, Kinoma (acquired by Marvel), ScanScout (acquired by Tremor Media), SkyPop, and YuMe Networks. Previously, Joe was General Manager of US Advertising Sales for Microsoft’s MSN Network, where he and his staff directed all US advertising sales efforts and strategic partnerships.

Preceding his work at Microsoft, Joe served as Vice President of WebTV Networks, which was acquired by Microsoft in 1997. He was responsible for building and managing all non-subscription revenue streams and for defining innovative broadband services for cable and satellite network operators. Prior to WebTV, Joe was Vice President of National Advertising Sales for HBO-Comedy Central, playing a central role in the network launch as well as in growing revenues. His advertising sales and business development career began with top media brands like the Madison Square Garden Network and the A&E Network.

Blue Rose Music
In January 2017, Blue Rose Music was created as an artist collective, with its first signing of guitarist, singer/songwriter Jackie Greene. artists in the Bay Area, Blue Rose added artists including Tim Bluhm, David Luning, Gwyneth Moreland, The Dead Sailor Girls, Jason Crosby, and Elliott Peck.

Other Blue Rose Music projects led by Poletto include a Steve Forbert Tribute Record, An American Troubadour The Songs of Steve Forbert, featuring the track "I Blinked Once" performed by John Oates and Bekka Bramlett, plus the song "Romeo's Tune" sung by Nicki Bluhm and The Gramblers.

Blue Rose Music contributes a portion of its earnings to the Blue Rose Foundation and holds fundraiser concerts with funds going to support preschool education. The Blue Rose Foundation’s Tribute to the American Troubadour concert hosted at The Cutting Room in New York City on Oct. 20, 2016 raised $10,000 for the REACH program at the Washington Primary School in Washington, CT.

Album executive producer credits

 * Jackie Greene, The Modern Lives Vol 1 (2017)
 * Gwyneth Moreland, Cider (2017)
 * David Luning, Restless (2017)