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Lesara is a clothes online store founded in Berlin in 2013 by Roman Kirsch, Matthias Wilrich and Robin Müller. , Lesara has over 200 employees and an estimated 4 million users every month buying 100,000 products, selling in 24 European countries and has established partnerships with distributors and manufacturers in other countries.

History
Lesara was founded in 2013 by Roman Kirsch (CEO), Matthias Wilrich (COO) and Robin Müller (CTO). The company has its head office located in Berlin, Germany and the second office in Guangzhou, China.

The company raised ​$7 million ​in 2014 from investors in a series-A funding from the Paua Ventures, Mangrove Capital Partners and Partech Ventures.

In 2015, Lesara raised €15 million in funding rounds from investors, including Northzone and Vorwerk Ventures, and expanded to 16 new countries in Europe. By 2017, Lesara has raised a further ​$40 million ​in a C-series funding following a revenue growth of 175%. WWD reported that the investors were made up of ​new and existing investors based in the US and the UK.

Retail
Lesara was one of the first companies that used the concept of agile retail within the fashion industry. Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optomise turnaround on emerging styles. The company uses data, which is acquired from Google, social media and blog posts, that is then analysed to identify current trends.

The ​new logistics center in Erfurt will open in 2018. Lesara is reported to have ​invested €45m in the distribution center at Erfurt.

Criticism
In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland, that they would send Lesara a cease and desist order.

Lesara has been criticized for unfair and illegal marketing tactics Germany for several years. German consumer blogger Daniel Brückner reported on his blog toptestsieger.de about fake testimonials, misleading crossed out prices and copyright violations. In 2015 Lesara GmbH filed a suit against Daniel Brückner, which has been dismissed by Landgericht Köln (Regional Court, Cologne) in 2016 In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland, that they would send Lesara a cease and desist order.

Geographical presence
After launching in Germany in 2013, Lesara expanded into Italy and the Netherlands. As of 2016, the company has dedicated websites for the following markets: Austria, Switzerland, France,Italy, Belgium, the UK and the Netherlands.

In 2017, Lesara launched three new sites for the ​Swedish, Danish and Spanish markets, ​and is now available in ​24 countries. Lesara moved into new Headquarters in Berlin Mitte in August 2017, the location is the ​former Daimler office.

In October 2017 the Süddeutsche Zeitung reported that Lesara will be opening a new logistics center in Erfurt in August 2018.

Awards
Kununu placed Lesara within their ​ top 10 for employee satisfaction within the retail and commerce sector.

In 2016, Tech 5 announced Lesara as the ​Fastest Growing Company in Germany​. Wired included Lesara on their 2016 "Hottest Startups" list, and The Next Web listed Lesara as "Europe's fastest growing Tech Startup" in 2016. ​Gründerszene announced Lesara as the ​Fastest Growing Company in Retail ​in 2016, following a growth of 250% between 2015 and 2016.

Lesara was named as a winner at the ​Supply Chain Excellence Awards in 2017​, under the Retail/ E-tail category. Also in 2017, the company was named by ​ Deloitte as the Fastest Growing Tech Company 2017.