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Isabell Yalda Hellysaz (Artist)
Isabell Yalda Hellysaz a fashion designer that is both Swedish and Persian, she was born in Iran and raised in Sweden. Hellysaz pursued fashion in school and later in 2006 she graduated from The Cambria Institute of the Arts with a degree in Graphic Design. In the year of 2007, Hellysaz began her studies attending the Central Saint Martins College of Art and Design. She showed her dedication and effort from her designs and as a result, graduating top of her class from the London College of Fashion. . In 2012, Hellysaz was yet again recognized for her efforts in design by being chosen to be a representative of the college at the British Fashion Council. The British Fashion Council or BFC is known to strengthen the British fashion internationally as a leader in the world of creative business. Since the recognition, it has become her dream to be a fashion designer. Furthermore, her strive, and her degree in graphic design assisted in creating her own fashion brand that focuses on the "essence of fashion, craftsmanship, details, and materials."

The Inspiration Behind the Fashion
The meaning or purpose of Hellysaz fashion design is to bring awareness of global issues with simple, bold designs, and a specific choice in fabrics, and material. In an interview with "The Up Coming", the interviewer asked " Why do you feel that global issues should be interpreted through your designs?", Hellysaz replied, " I think a lot of people just close their eyes for those kinds of things and let it slip away. In the fashion industry, I think people can get carried away from the reality and it is important that they get reminded of what’s going on in the world". Another key detail to her fashion design is the inspiration in her iconic design on Lady Gaga, in the same interview, the interviewer asks, " What inspired the particular mask that Lady Gaga wore? " Hellysaz replies, " It was inspired by several things: the 60s, space age and the gas mask. Bringing them together is how the design process started. In addition, Fashion Criminal, Fashion Being or FCFB, conducted an interview on Isabell Yalda Hellysaz with the London College of Fashion. In the interview several things were discussed in terms of fabric, fabric techniques, and meanings behind Hellysaz's collection. The interview's notes is as follows, "this collection is about global issue and war. Hellysaz thinks that fashion always played an important role in war, as fashion is a media of capitalism to spread messages through mass production and fast consumption. She takes inspiration from German Second World War uniforms and Space Age. Isabell thinks that the Space Age also is a kind of war which is the competition in between science and technology. She used fabrics, craft and details to explore a more human alternative concept and concentrate on the  essence of fashion. In the silhouette, Isabell wants to create a constant touch with masculine shapes for her models."

Accomplishments
In June 2012 at the Hackney House in London, Isabell Yalda Hallysez displayed her initial collection in the London College of Fashion, the annual Press Runway Show. To present your work in the Hackney House in London is nothing short of an accomplishment as the architecture is utilized as a venue for networking for business, and investors which helps her gain connections, and recognition. Moreover, the Hackney House in London is known for being a luxurious shopping district in Central London, at one point was perceived to be the "Real Heart of London". Shortly after, INDIE magazine recognized Hellysaz as "One of London's Finest upcoming designers".

Fashion Shows
Isabell Yalda Hellysaz 2015 Spring Summer Womens Runway Mercedes Benz China fashion week, 2013 The Shoreditch Fashion Show October 14, 2013

Social Media
Hellysaz created a website to promote and market her fashion work, listed as https://www.hellysaz.com/. The website features a shop to purchase her fashion designs: as well as view her fashion collections and illustrations. Aside from her website, Hellysaz's other social media is Instagram listed as @IyHellysaz, here she is seen actively posting her life, family, and fashion work.