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Potential Financial Benefits
The coal industry in the US has the potential to make billions of dollars if clean coal technologies are pursued. It is estimated that from 2000 to 2020 the industry could make up to $15 billion dollars in reduced fuel cost, $25 billion in avoided environmental costs, and $32 billion in exporting the equipment and licensing to use our clean coal technologies.

I think there should be a sub-section in the article that explains the term "Clean Coal". This section could cover everything from the definition that we commonly hear about in society to the prior definitions (this would give the prior terminology section a logical reason to be in the article). It could also include why we opted to use the name "coal pollution mitigation" apposed to "clean coal".

Clean Coal
The term Clean Coal in modern society often refers to the Carbon Capture and Storage process. The term has mainly been popularized by politicians such as George W. Bush, Barrack Obama, John McCain, and Hillary Clinton.

Prior terminology
The industry term "clean coal" is increasingly pushed in reference to carbon capture and storage, an advanced theoretical process that would eliminate or significantly reduces carbon dioxide emissions from coal-based plants and permanently sequesters them. More generally, the term has been found in modern usage to describe technologies designed to enhance both the efficiency and the environmental acceptability of coal extraction, preparation, and use.

U.S. Senate Bill 911 in April, 1987, defined clean coal technology as follows:

Before being adopted in this fashion, historically "clean coal" was used to refer to clean-burning coal with low levels of impurities, though this term faded after domestic use of coal dropped. The term appeared in a speech to mine workers in 1918, when clean coal meant coal that was "free of dirt and impurities". In the early 20th century, prior to World War II, clean coal (also called "smokeless coal") generally referred to anthracite and high-grade bituminous coal, used for cooking and home heating.