User:Myriamlemon/sandbox

Lemon scented tea is an international advertising agency based in Amsterdam. It accelerates brands by activating their unique story through advertising, editorial, social media, PR, design and content platforms. Their goal is to make brands travel cross consumer, cross media and cross culture. Lemon’s philosophy is that only good creativity is creativity that travels.

History
Lemon scented tea was founded in 2001. Lemon started with two ambitious men, but quickly Lemon scented tea grew to the renowned agency it is today. Nowadays they work for clients like Robeco, Nuon, KWISS, Havana club and Venz from their office near the canals of Amsterdam. Under Gijs’ helm Lemon quickly unveiled some of the most successful early-year case studies on crowdsourcing, micro financing and provocative fundraising campaigns in the advertising arena.

Lemon's philosophy
They called their agency Lemon scented tea, because they think the advertising industry works like tea. The boiled water is the society and the teabag contains the brand. The teabag spreads the story of the brands through the water and gives the society their unique touch. A fresh and unique approach, which gives meaning to the match with lemon (a fresh and unique type of fruit)