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NAAMA
NAAMA is a laser tattoo removal studio that clears tattoos ranging from permanent makeup to black and coloured tattoos on all skin types and tones. They are the only studio in the world using the LightSense laser system, developed by renowned physicists and skin experts at Princeton University.

NAAMA's first studio is in London, United Kingdom, and opened in 2019 after being founded in 2016. Today it has between 11-50 employees and a second office in Tel-Aviv.

NAAMA's mission is to create the future of body language and moving away from the idea that tattoos are for life. normalising the evolution of body art with an empowering, empathetic, high-tech tattoo removal experience. They've been featured in Bustle, Trend Hunter and Women's Health and praised for being "painless" and delivering results in "months, not years."

Origins and history
The LightSense laser system was created in the 2000s by group of physicists at Princeton University. They saw a gap in the market to create an ultra-low energy laser that could quickly and gently remove tattoos without damaging the skin with blisters and scars the way other tattoo removal laser and methods do.

In 2016 the parent company of NAAMA was formally established and acquired the foundational patents for the technology from Princeton. NAAMA is the only studio in the world to use and operate LightSense lasers.

In 2017 the company received fundraising of £19m to conduct pre-clinical trials, invest in the LightSense laser technology and build a founding team who would prepare for commercial use.

During the middle of the global COVID-19 pandemic, NAAMA opened its first studio in Marylebone, London in 2019 after nearly 10 years of research and development. Today they treat tattoos of all types, sizes and colours with high success rates. Their 800nm laser is especially noteworthy at breaking down colored tattoo inks faster.

Free Kanye tattoo removals
In November 2022, NAAMA set up an initiative to remove Kanye West tattoos for free to anyone in the United Kingdom that no longer wanted them on their body given Kanye's recent controversial statements.

It made headlines around the world from The Late Show with Stephen Colbert and Tonight Show starring Jimmy Fallon to news outlets in South Africa.

CCN spoke to Alex Jones, a 25-year-old former Kanye fan who wanted to remove his tattoo of Kanye's My Beautiful Dark Twisted Fantasy album cover. He said, "When I found out I could get it removed for free, I was really pleased. NAAMA has a great reputation for tattoo removal, so I was super grateful to start my removal journey with them and put this behind me, so I look forward to having it done."

NAAMA is currently removing Kanye tattoos for several people in their London studio.