User:NKaufer/sandbox

Ritualization of Subordination
Where we are told that what our culture defines as feminine is subordinate in relation to what is defined as masculine.

Example one
In the photo on the right, the woman is portrayed as being a subordinate to the man by having his arm around her to show protection and power over her. This is used in many advertisements today to have the consumer see that if you buy the product of the company you could become the same person as the man or woman in the photo. This advertising technique is proven to work effectively in products such as cologne or a fragrance for men and women alike.

Example two
The next photo on the right features this theory in a more subtle sense. The man is closer to us and more in control of the woman and of our gaze. The man is holding his leg and sitting down while the woman is gently touching his hand seemingly at his command. The man is gazing at viewer and the woman is looking like she is waiting for the man to give her a command or a demand at his will.

To summarize these pictures, both of our photos illustrate the way media sees women in relation to men. They are under masculine control and bend to their demands. ref>