User:NL23/sandbox

Nick Lucido


Nicholas Joseph Lucido (born August 6, 1996) is a graduate of Oakland University and current Senior Project Associate for Jack Morton Worldwide. He was known for his time as a Social Media Marketing & Support Agent and a Brand Loyalty Specialist with Volkswagen of America Inc. "Electrify America” division. Lucido is a communication, social media, marketing and data analytics professional who has experience in automotive, commercial, and financial marketing.

High School
Lucido, a member of the American Marketing Association, Helped raise over $50,000 dollars in 2014 during the Slash Hunger Charity Concert. A concert put on by Mark Hooven and Lucido to assist in filling the food bank known as the Hope Center of Macomb. This concert was awarded by the AFP chapter of Detroit.

Lucido wrote for the Arrow Newspaper winning multiple MIPA/Sparty awards and worked at the "Chief Connection" School store. Lucido also was part of DECA. This is where he found a passion in marketing. Lucido was awarded the top marketing student of his senior class and was mock voted to be the "Next Apprentice" meaning he is most likely to work and be successful with the best in the marketing and advertising business. In May of 2014 Lucido went on to graduate from Utica High School and start his tenure at Oakland University.

College
Lucido enrolled at Oakland University and lived on campus for all four years of his tenure. He joined the Tau Kappa Epsilon Fraternity as well as the Alpha Lambda Delta Honors Society. Lucido co-produced 2 radio talk shows; served as a news co-host, and provided 5,000+ listeners with up-to date information on sports, news and trending news issues on Oakland University's radio station 88.3 WXOU.

In September 2017, Lucido started his first Marketing internship at Henderson Glass. Lucido was in charge of the companies entire social media, assisting in event marketing, experiential marketing, and relationship building.

In November of 2017, Lucido started his second internship at Michigan Financial Companies. He assisted again in experiential and event marketing strategies, website updates, and various forms of print and digital media.

Lucido is an Avid fan of Golden Grizzlies basketball being part of the Grizz Gang and is a avid supporter of the Head Coach Greg Kampe.

Electrify America
Upon graduating from Oakland University, Lucido went on to start his tenure at Electrify America. He was the first ever Social Media Agent hired within the company. While Electrify America was gearing up and preparing to launch their social platforms, EA decided to put Lucido on the customer service side of things to learn the business. This is where Lucido took off and earned top awards in various aspects of the business such as CED scores. Lucido worked with multiple teams on the marketing side, technical side, service side, and dealership side of the EV charging industry. He was known to deescalate tense situations and help fix major issues with EV Charging stations.

Lucido attended events such as National Drive Electric week in Livonia, MI and showed consumers the ins and outs of EV's and charging. President Giovanni Palazzo, former CEO of Electrify America, visited Lucido in Auburn Hills, MI and provided feedback on his abilities and his bright future.

Jack Morton Worldwide
In April of 2022 Lucido left Electrify America and found his passion in experiential marketing through Jack Morton. He was hired in as a Senior Project Associate to assist in managing Chevrolet’s experiential marketing accounts. Lucido has worked on the Chevrolet account assisting with the marketing and advertising of the Corvette Tour, CMA Fest, Barstool Sports, MLB, Girl Scouts of America, the Woodward Dream Cruise, and more. Currently he is part of the Chevy Tour and travels to assist in setting up and putting on experiential marketing events sponsored by Chevrolet.