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Apple Inc., formerly Apple Computer, Inc., is an American technology company that makes laptops, smartphones, tablets, computer peripherals, and applications. It was the first profitable personal computer company, and the graphical user interface was popularized by it. Cupertino, California is home to the company's headquarters.

Apple's revenues and size increased at an unprecedented rate: by 1980, the company had grossed more than $100 million and employed more than 1,000 people. Its initial public offering in December was the largest since the Ford Motor Company went public in 1956. (In fact, by the end of 1980, Apple had surpassed Ford in terms of market capitalization, with a valuation of nearly $2 billion.) Apple, on the other hand, will soon be up against the computer industry's dominant player, International Business Machines Corporation.